How to Plan Your Podcast for Profit: Inside the Profitable Podcast Plan

Feb 19

Are you making money and impact with your podcast? Whether you're a passionate coach, a visionary consultant or an online business owner, I believe in the power of your voice to transform. Your podcast isn't just a platform for sharing insights. It's an opportunity to thrive by showcasing the unique programs and services that only you offer.

In today’s episode, I’m sharing the 3 keys every profitable podcast needs to have, what a profitable podcast plan can look like for you and I take you through an exercise to help you think about your podcast episodes differently. If you are ready to turn your podcast into a money-maker, this episode is for you!

The three keys for creating a Profitable Podcast

While many podcasts out there are trying to monetize their passion through sponsorships or ads, they're often overlooking the most powerful revenue stream: themselves. The reality is many business owners are just a few strategic steps away from transforming their podcasts from a passion project, into a profitable powerhouse. But they're missing out because they haven't discovered the three essential things that I believe a podcast needs to not just speak, but sell: Knowing their audience, setting their podcast up for conversion, and creating episodes built for sales.

The Profitable Podcast Plan will help you create a podcast that works for your business

Inside of my profitable podcast plan, we actually break this down even further. There are several other things that we want to look at: your business goals, Really understanding your audience, foundation and first impressions, content, and connection and growth. When you put all of these pieces together, that's really, when you start to see the whole thing. Work in the way that you want it to work. When I talk about a profitable podcast plan, it really does mean sitting down and going through each of these things and creating a plan.

Create content to support your business goals, marketing and sales

Think about your next promotion that you have coming up or your next launch. Think about the person who said yes to that thing. What was the catalyst for them? Why did they say yes? Get really, really specific and write those down. If you actually take the time to sit down and write this out, you're going to end up with a gold mine of content. How can you turn those things that you just wrote down into podcast episodes? How can you turn those into really impactful pieces of content? This is like one of the best places to start. If you sit down and work through this. If you actually sit down and go through this framework and you apply those three keys and you plan your content with intention, you're going to set your podcast up for long term success.

Podcasting: A Pillar for Brand Building

This is about building something that’s going to support your business down the road. We're building a brand. We're building awareness and with some tweaks in strategy, we can start to see the profit from it as well. Podcasting is such a great way to build your authority and clarify your messaging as well. So when you start to think about your podcast differently and profitably, you are setting yourself up for success for months and years to come.

If you want to start creating a Profitable Podcast for your business, the first step is to build a funnel and I will help you do this in the Podcasting for Profit Workshop. Click here to save your spot!

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Join the Podcasting for Profit Workshop

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Here's a little secret: launching a podcast doesn’t have to be hard. And creating a podcast funnel will take your podcast from a time-consuming hobby to a lead and marketing machine for your business.⁠

In the Launch Your Podcast Funnel Workshop, I’ll show you how to create an intentional plan for your podcast and get on the right path to launching.⁠

You'll learn exactly what you need to have in place to launch a podcast designed to work with your business as a funnel for new leads and clients.⁠⁠

BONUS: the first 10 people who sign up will get my Podcast Concept Brainstorm Tool for free (I was testing it and it's pretty great!).⁠

The Transcript for Podcast Your Business:

166: How to Plan Your Podcast for Profit: Inside the Profitable Podcast Plan

[00:00:00] Whether you're a passionate coach, a visionary consultant or an online business owner, I believe in the power of your voice to transform. This is something we've always had as part of our values. At wild home podcasting. Your podcast, isn't just a platform for sharing insights. It's an opportunity to thrive by showcasing the unique programs and services that only you offer. So in today's episode, I want to share how you can plan your podcast for profit. And start building something for long-term success.

[00:01:14] Hello, everyone.

[00:01:16] Welcome back to share, strategize and shine. What a week. I am recording this so much later than I usually do in the week because I was sick. We caught the cold that just won't quit. I don't even know what you call it. Just like this horrible cold. That's been going around and of course my husband and I got it.

[00:01:35] And, uh, you know, and when mom goes down, the entire ship goes down. So it's been quite a week. And I usually record on Tuesdays. I kind of had that marked off in my, my schedule each week is the day that I'm going to record podcast episodes. And that did not happen this week because I did not have a voice. So I was sick and I was trying to decide what to do with my [00:02:00] podcasts.

[00:02:00] Now you've heard me talk about before having a contingency plan or. An emergency plan for your podcast, if you will. But the thing that really stinks is this week I was in the middle of. Launching a new, so I have, I'm having a workshop at the end of the month and announcing that and launching that. Literally the morning that I like could not speak was the day that I started sharing that. And so I knew I wanted to create an episode around this topic.

[00:02:28] And so for me, replaying a rehearing, an older episode just was not going to cut it. Okay. So what do we do when this happens? Like when we have a plan, we had a plan. It, it goes to their marketing and sales calendar. What do we do when something happens? And you just cannot get that episode out. So this was kind of my thought process.

[00:02:48] And I'm just going to share it with you. And the hopes that it'll help you to feel a little bit of grace. So one thing I did was we air interviews. Every other week with a solo episode. [00:03:00] And I decided we're not doing that. So I moved that completely off the board and I told myself, you know, if, if you don't get this episode recorded until next week, you can always air it at the end of next week. Luckily, my voice came back yesterday, but I basically came up with a contingency plan that involved me doing all of the work for the episode. Cutting down on the show notes, and just getting it out as fast.

[00:03:24] And as soon as I could now, the cool thing about having that contingency plan, like saying, okay, if it doesn't go out on Monday, it can go out on Wednesday or Thursday of next week is that it gave me time to really think about the episode that I wanted to air. I had an idea. Uh, but because it had been sick, I hadn't really scripted it out. So it gave me some more time to think about it, to script it out, which I'm really excited that I had that time.

[00:03:49] And thank goodness my voice came back, but. The reason I wanted to share this is because sometimes life happens and it's okay. If you need to shift things around a little bit to [00:04:00] help you. I get things moving in the right direction. And, you know, don't be afraid to make those shifts. Now you don't want to make those shifts every week.

[00:04:07] You don't want this to be an consistently inconsistent thing that happens, right. But it is totally okay. You are the driver of this train, so it's totally okay to say, you know what. We are not recording on Tuesdays anymore. That doesn't work for us. So we need to change the release date or, you know what, I'm just not going to have an episode this week and that's okay.

[00:04:28] Or, you know what, I've got three backup episodes in mind, in case I'm unable to get this published this week. And that's kind of what I told my team. I said, Listen, if I cannot get this episode recorded, this is what we're going to do. And sometimes it just takes a little bit of pivoting. But also like totally being okay with the fact that, you know, I was sick.

[00:04:48] I needed some downtime. And that's okay too. And so that's the problem that I solved this week. Luckily, you're still getting this episode on the day that it was supposed to come out. , because my voice is relatively back. I think [00:05:00] it's probably going to be gone after this episode again. But I'm excited to dive into this with you today. And that's the problem we solve this week.

[00:05:09] So here's a little secret for you.

[00:05:14] Well, many podcasts out there are trying to monetize their passion through sponsorships or ads. They're often overlooking the most powerful revenue stream. Themselves right. The reality is many business owners are just a few strategic steps away from transforming their podcasts from a passion project, into a profitable powerhouse. But they're missing out because they haven't discovered the three essential things that I believe a podcast needs to not just speak, but sell. And that's what I really want to share with you today.

[00:05:47] I'm going to give you an inside peek into what I call the profitable podcast plan. And share with you some things that can help you to start thinking about your podcast differently, because we [00:06:00] want to not just be creating content, but we want to create something that is going to set us up for longterm success.

[00:06:06] And that really is what a podcast can do for you and for your business. So first there are three key is that I believe every profitable podcast should have. And when I'm talking about a profitable podcast, I am talking about. Bringing in clients selling your offers, your services, your programs on your podcast. Talking about them. It's this amazing. Venue for warming your audience, right?

[00:06:34] Or. Getting them fire hot, really? Because it's beyond warming. But there were three key is that I believe every profitable podcast should have. One is you really need to understand your audience, who they are and what they need and how that relates to your business. And really you need to understand this because you're not just talking to them. In like on Instagram or in your email is this is a podcast.

[00:06:59] So what do they [00:07:00] need from this podcast? What do they need from you? Who are they? Where are they in their journey? Right.

[00:07:06] The other thing is your podcast needs to be set up for conversions. This is the second key. And when I'm talking about setting up your podcast for conversion, I'm talking about having a funnel. And understanding how this podcast relates to what you have going on in your business. You've heard me talk about a lot of times or if you're in my membership or you've been one of my clients. We talk a lot about your marketing and sales calendar and what the plan for your business looks like and how your podcast can relate to that plan.

[00:07:40] And so when we understand how our podcast relates to our business and our business plan, then that can lead us into the third key that I believe every profitable podcast needs to have. And that is. Episodes that are created to sell. So now that we've got our podcasts, working with our marketing [00:08:00] and sales calendar, How are we going to create episodes that are going to lead people to the next step? And I always talk about like, talking about the, why not the, how. Really helping people feel seen within your content. And then letting them know that, Hey, the, how is this next step? And so the three keys, let me go over those again, real quick, understanding your audience, setting up your podcast for conversion and having episodes that sell.

[00:08:28] And in a minute, I'm gonna walk you through a little exercise that I like to do when I'm planning out my episodes and my content. With my sales and marketing calendar. And hopefully that'll give you like, kind of a sense of how this can all work together.

[00:08:43]

[00:08:43] [00:09:00] So inside of my profitable podcast plan, we actually break this down even further.

[00:09:32] This is real surface level here, but. When we're looking at like the entire podcast and having an entire. Podcast strategy for a profitable podcast. There are several other things that we want to look at. I mentioned goals. Right? So understanding your goals. And then also understanding how your podcasts, it fits into the podcast world.

[00:09:55] You know, what is your SEO like? How are you , showing up in search? All of those good things.[00:10:00] I did mention audience. This is a huge piece of it. Really understanding your audience, what they need from you, how you can help them. And then of course, Then we go into the nitty-gritty right foundation and first impressions.

[00:10:12] Let's give your podcast a purpose. Let's create a funnel, right? And then content. And then the last one is connection in growth. And how are you reaching new audiences? When you put all of these pieces together, that's really, when you start to see the whole thing. Work in the way that you want it to work.

[00:10:31] And the thing is, is that you cannot do connection and growth without research and goals, and you cannot create content without really understanding your audience. And so when I talk about a profitable podcast plan, it really does mean like sitting down and going through these things. And I want to walk you through real quick and exercise and you can actually do this as you're planning or podcast. But this is one of the best ways to see that transformation with your content, [00:11:00] because your content is super, super important to all of this.

[00:11:03] And if you feel like your content isn't landing. Then you're going to have a really hard time selling within that content. Whenever I sit down with my clients and we're talking about creating content that sells right. We will talk about a lot of things. And a lot of these pieces you've heard me talk about before, like leaving, crumbs, sharing client stories. But all of that is going to be feel really hard if you don't have this plan in place.

[00:11:30] So what I want you to do is think about your next promotion that you have coming up your next lunch. The next thing that you really want to sell and get people into whatever that is, whatever program service one-to-one offering. It could be a course. Any of those things. And I want you to think about the person who said yes to that thing. What was the catalyst for them? Why did they say yes. And what made them [00:12:00] click the buy button. And I want you to get really, really specific. Was it because they were frustrated with something. Where they feeling like they had tried a lot of things and nothing had worked. Get really, really specific and write those down. Whenever we do. Any kind of strategy session.

[00:12:20] I'm typing these out furiously while my clients are talking. I will have them describe to me their audience, and I will have them describe to me who their ideal client is and what they're going through. And what's really cool about this is if you actually take the time to sit down and write this out. You're going to end up with a gold mine of content. And these are the podcast episodes you want to pull from.

[00:12:45] So how can you turn those things that you just wrote down into podcast episodes? How can you turn those into really impactful pieces of content? That are going to help people identify themselves [00:13:00] as your ideal client, but also identify with what you're talking about. And this is like one of the best places to start. Is this brainstorming. Exercise. So the whole point of all of this is that. If you sit down and work through this. If you actually sit down and go through this framework and you, apply those three keys and you plan your content with intention. You're going to set your podcast up for longterm success.

[00:13:28] This is about building something, right. That's going to support. Your brand down the road, we're building a brand we're building awareness and with some tweaks in strategy. Then we can start to see the profit from it as well. And so if you are wanting to dive more into this, because there's so much more that goes with this. I am hosting my podcasting for profit workshop at the end of the month. And it'll be live, but you can also get the replay, but this will be all about [00:14:00] how to set up a funnel.

[00:14:01] And I'm going to go in more depth into those three key elements that I talked about your podcasts needing to have to be profitable. And this really is for someone like if you have a podcast, you're a coach, you're a business consultant. You're a dietician, your nutritionist. You, are an Instagram coach, whatever kind of coach consultant, and you have a podcast. I have been where you are.

[00:14:27] I started a podcast because I wanted to share my voice. That's where we all come from. Right. We want to share the thing that we're passionate about. We want to work on our messaging and a podcast really allows us to do that. But the problem is a lot of us started a podcast without this plan in place. And so now we have this podcast and we're saying to ourselves, okay, now what, like how do I get clients from this? And that really is my goal with the podcasting for profit workshop is to show you how to set up that funnel. And how to start implementing [00:15:00] those.

[00:15:00] Those changes, those tweaks inside those three key elements. So you can start to see a podcast that is going to convert for your business, and I'd love it. If you could join me there. It's going to be a lot of fun. I hosted a workshop in December for podcasts, annual planning. We actually touched on some of this in that workshop. And we had so much fun.

[00:15:20] I think everybody walked away from it, just feeling really, had aha moments and felt really good about their podcasts and their plan moving forward. And that's my goal for this workshop as well. It's not just the class you're going to come. You're going to work through some things with me. So it'll be a lot of fun and you can join me at wildhomepodcasting.com/profit

[00:15:40] I hope to see you there. And I really hope that today's episode shed some light on how I help people with their podcasts and how we help create a profitable podcast. So that way you can feel good about the thing that you're spending so much time on, because that is my ultimate goal. As a podcast, coach and strategist, I'll be back next [00:16:00] week with another episode.