3 Simple Ways to Align Your Podcast with Your Marketing Goals
Newsflash: your podcast isn’t just a platform for storytelling—it’s a powerful tool in your marketing strategy. Whether you’re looking to grow your email list, promote a new product, or nurture deeper trust with your audience, this episode will help you turn your podcast into a strategic asset for your business.
In this episode, I’m breaking down exactly how to align your podcast with your broader business goals to maximize its impact. You’ll also hear all about my upcoming Strategic Podcast Planning Workshop, where we’ll dive even deeper into creating a podcast plan that works for you.
Get Clear on Your Marketing Objectives
Before planning your next episode, ask yourself: What’s my primary business goal right now?
Are you trying to grow your email list?
Promote a new product or service?
Position yourself as a thought leader in your niche?
Once you’re clear on your objective, use your podcast as a platform to support it. For example:
If you’re focused on list building, create episodes that offer free resources, like downloadable guides or checklists, and use clear calls to action to encourage sign-ups.
If you’re launching a product, tailor your episodes around pain points your product solves.
When your podcast episodes align with your marketing goals, every piece of content serves a bigger purpose.
Plan Episodes with Purpose
Gone are the days of brainstorming topics last minute. To align your podcast with your marketing, plan your episodes with intention.
Start by identifying the main themes or topics that align with your current business focus. Then, break those themes into individual episodes. For instance:
If you’re launching a productivity course, create episodes about overcoming procrastination, building better habits, or tools to streamline workflows.
If your goal is thought leadership, create episodes that showcase your expertise through case studies, interviews, or research-backed insights.
This strategy ensures that every episode you produce works in tandem with your overall marketing goals.
Create a Content Funnel
Your podcast shouldn’t live in isolation. Instead, think of it as the starting point in a larger content funnel. Here’s how to make it happen:
Include Clear Calls to Action: Guide your listeners to take the next step, whether that’s downloading a freebie, signing up for a webinar, or visiting your website.
Repurpose Your Content: Use key points from your episodes to create blog posts, social media captions, or email newsletters.
Engage Your Audience Across Platforms: Reference your podcast episodes in your email marketing, Instagram stories, or LinkedIn posts to drive traffic back to your show.
By integrating your podcast into your broader marketing strategy, you create a seamless experience for your audience that builds trust and encourages action.
Ready to Align Your Podcast with Your Goals?
If you’re ready to transform your podcast into a powerful marketing tool, I invite you to join my Strategic Podcast Planning Workshop on December 11th.
✨ In this workshop, you’ll learn:
How to align your podcast with your business and marketing goals.
A step-by-step framework to create a content plan for the year ahead.
How to use tools like my Podcast Marketing Hub Template to streamline your planning process.
💡 Reserve your spot here: wildhomepodcasting.com/plan
Your podcast has the potential to do so much more than entertain—it can build trust, nurture relationships, and drive conversions. The key is to align your podcast with your marketing goals so it becomes an integral part of your overall business strategy.
Start by clarifying your objectives, planning your episodes with purpose, and integrating your podcast into your marketing funnel. With these three steps, you’ll turn your podcast into a strategic asset that supports your growth and resonates with your audience.
Let’s make this your best podcasting year yet!
The Transcript for Share, Strategize, & Shine:
206: 3 Simple Ways to Align Your Podcast with Your Marketing Goals
[00:00:00] Newsflash your podcast. Isn't just a place to share. Stories and ideas. It's one of the most powerful tools in your marketing arsenal. And imagine if every episode you released not only engaged your audience, but also moved you closer to your business goals. And that's what we're diving in today, how to align your podcast episodes with their broader marketing strategy.
[00:00:21] So you can maximize your impact. Plus, I'm going to share a little bit about my upcoming workshop that will help you seamlessly integrate your podcast. Into your marketing plan.
[00:00:30]
[00:00:30] [00:01:00] Hello, everyone. Welcome back to share strategize and shine. I am going to be completely honest. I do not have a problem. I solve this week. Hm. I always say that. And then I always say maybe I did. This week, I'm super excited because I. Opened officially. My podcast shop. So this is something that has been in the works for a really long time.
[00:01:29] If you've been in my membership, you know, that one of my favorite things is to create tools, to make podcasting easier. And I finally started putting them in one location. I'm so excited. You can find templates, toolkits, all kinds of things in there to help take you further on your podcasting journey.
[00:01:44] And of course, if you want access to most of those things, you can join the membership, but head to wild home podcasting.com/shop. To check out what I've created and that's my quick and short problem that I've solved this week.
[00:01:56] So [00:02:00] when I first started podcasting, I treated it as a separate entity from the rest of my business.
[00:02:04] And let me tell you, this is what I see from so many of my clients as well. I'd create episodes based on what felt inspiring at the moment. Right. Which was so great for creativity, but it wasn't driving the results that I wanted. So over time, I realized that my podcast wasn't just meant to be a creative outlet. It was actually a direct line to my audience and a powerful way to amplify my business goals. So, if you've been wondering how to make your podcasts work harder for you, I really hope this episode is going to provide the clarity you need to start moving forward and making more impact with your episodes.
[00:02:41] So why should her podcast be a part of your marketing strategy? Your podcast is more than just content. It's a platform, right? For connection, education and inspiration. I like to think of it as a piece of your funnel. This is the piece that warms up your audience [00:03:00] gets them really hot. Get some really excited about what you're doing. It helps them connect with you on a deeper level.
[00:03:06] This really is the bridge. Between your audience and your business. So. I like to incorporate it as a step from Instagram as a step from LinkedIn as a step from whatever, this is really the place where I'm nurturing my audience. Right. And each episode can serve a specific purpose, whether it's driving traffic to your website, promoting a product, or simply nurturing that trust with your listeners. So one of my favorite examples, and I have a product that actually helps you do this. You know, if you're a business coach and you have an upcoming course launch or any kind of launch, you can actually use your episodes to build anticipation for that lunch. And then you can have it support you during that launch and drive even more traffic. So that's just one [00:04:00] way that you can start to think of. Your podcast episodes as being more than just content and actually part of your marketing strategy. So let's dig into some steps to actually align your podcast with your marketing goals so that this doesn't feel so foggy and hazy. The first thing you want to do is start by getting clear on your overarching marketing objectives. So right now, like, just think about right now in this moment, are you focused on list building?
[00:04:29] Are you launching a new service? Are you wanting to strengthen your brand authority? And that's really important because that's going to help us determine what we're going to ask people to do. During the episode. So for instance, if your goal is to grow your email list, then maybe you create episodes around a new lead magnet or freebie specifically, and you drive people to that lead magnet or a freebie. Now, one thing that I will say is I'm a big fan of always having an [00:05:00] overarching call to action.
[00:05:01] Something that your podcast is always doing for you. And then during promotional periods, during marketing times, when you have a sales or promotion, you can get even more specific and drill that call to action down even more inside your content. So if your goal is to always be building your list, then your call to action should always be that lead magnet or freebie. And then from there, you can ask people to do other things. So that was step one. Step two is to plan your episodes with purpose. So once we define what our marketing goals are, we want to brainstorm episode topics that align with them. So, for example, if you're launching a new course, your episode content. Can actually address common pain points that your course is going to solve. This is going to allow you a natural way to talk about your course in your episode, without titling the course or titling the episode. I have a new course. [00:06:00] Right. So let's say for instance, you have a course on, I don't know, launching your podcast. I'm going to do my top three tips for launching a podcast in 2025.
[00:06:11] And then I'm going to mention that I have a course that's going to help you do just that. And you can head here to check it out. One of the ways to really make these episodes special and not very salesy is to incorporate stories. Interviews and case studies that highlights the benefits of your product or service. If you've listened to this podcast, you've heard me talk about sprinkling, crumbs in your episodes.
[00:06:35] And that's exactly what these are. These are like leaving little hints of things that happen. It happens all the time. When I talk about my membership, I'll say, well, you know, The other day we were talking about this in the membership, or I helped somebody in the membership with this. That's all leaving, crumbs. And so when you plan your episodes, they're not. I'm selling you this product.
[00:06:56] It's like, let me tell you a story. About this [00:07:00] thing that you're probably going through. And let me give you a solution that I have. That you could think about, which is your offer, right? So that is step two planning episodes with purpose. Step three. We want to create a content funnel.
[00:07:17] one of the biggest mistakes that I see business owners make is their podcast is not part of their funnel. It's it's over there by itself. It does its own thing. It doesn't work with everything else. But here's the cool thing about podcasts is each episode can guide your listeners. Further into your ecosystem. So our episode should be directing listeners to something specific like your website newsletter. Social media or even live events. But we want to use those call to actions strategically. So we want to invite them to download a free. Resource sign up for a webinar, sign up for a webinar or explore your services. The more specific you are with your call to actions and how they [00:08:00] relate to your content.
[00:08:00] The more likely people are to click because when they're listening to your content, they're going to understand that the logical next step is for them to do the thing that you want them to do. Now here's the important part though. It can't just end there. You have to have things happening on the other end.
[00:08:17] So what happens after they click that link? What happens after they sign up for that newsletter? What happens after they join that webinar or they join that free community, make sure it doesn't end there, but that there's nurturing. That continues to happen.
[00:08:32] So those are the three steps to aligning your podcast with your marketing goals. And then we're going to keep going with how to actually make this all work together. So this is the big one. Step three. You are going to want to integrate your podcast. With your marketing calendar. So I mentioned that a lot of business owners will have their podcasts kind of sitting over here about self students' own thing. We don't want your podcast to do that.
[00:08:56] It should not live in isolation. It should be [00:09:00] part of your broader marketing calendar. So whenever I do any kind of planning, I always start with my marketing calendar. What am I promoting? When, what am I selling when. You know, when do I normally have clients needing this? When do I normally have clients need this?
[00:09:15] How can I create content at that time around those things? So the reason why this is so important, when you think about planning your episodes. Is because as you're sitting down and you're mapping them out, which you should do, if you're not doing, please do this. It's so helpful. This is going to help make sure that that content is working for you. For example, if you're running a big promotion in Q2, we want to plan content around themes that are going to support that campaign. And here's the thing. If you're doing this, if you're intentional about your podcast content, you can repurpose that into so many things. Blog posts, social media, snippets, email listeners, and now we're creating this [00:10:00] cohesiveness of messaging. That is really going to stand out to our audience and all the places. And it's going to resonate with them. And it's going to remind them that we have this thing.
[00:10:11] So no matter where they are, they're going to hear about this thing, which is going to make them more likely to click the link.
[00:10:19] this really is about podcasting with intention. And really turning it into something that works for your business. And this is my wheelhouse. This is what I do. This is like my favorite thing in the world. And it can be so, so impactful. For not just how you show up on your podcast, but how you feel about your podcast, how easy it is to create content.
[00:10:46] It really does take the overwhelm out of it. And that's why I have created my strategic podcast planning workshop. We're going to dive into all of this during the workshop. Really deep into aligning your podcast with your marketing [00:11:00] goals. You're going to learn how to map out your podcast content alongside your marketing calendar and create a strategy that feels cohesive and powerful. And I do have some bonuses.
[00:11:10] Of course you'll get access to my marketing hub template. And I have an amazing workbook prepared for you. So if you're interested in that head to wild home podcasting.com/plan, if you're listening to this episode, live, the live workshop is going to be on December 11th, but it will be available in my store to buy. So you can watch it at any time.
[00:11:30] And if you sign up for the workshop, you will get the replay for life. Because I know that, you know, it's a crazy time of year. But this is a time to start thinking about planning your podcast for next year. So, if you're ready to turn your podcast into a marketing powerhouse. Don't miss the strategic podcast planning workshop. Together.
[00:11:51] We're going to build a plan that not only simplifies your content creation, but also drives real results for your business. And again, that's wild home [00:12:00] podcasting.com/plan. Oh, my gosh, I cannot believe we are getting close to the end of the year. And we are almost to my last episode, before I take a little holiday break. I cannot wait.
[00:12:12] I can't wait to see what the workshop and I'll be back next week with a new episode.
