048: How to Make Your Podcast an Employee of Your Business
Are your podcast episodes working for your business? Or do you find that you are randomly putting episodes out each week?
Here’s the thing about having a podcast for your business, you really want to reframe its job within your company and make it work FOR YOU.
In this episode, I walk you through how you can make your podcast an employee for your business. I talk about knowing who your listeners are, thinking about your podcast as a part of your marketing and sales team and why you need a funnel for your audience.
What’s in this episode:
Why you need a master plan for your podcast
The reason why you need to know your audience
Why you want to think about your podcast as a part of your marketing and sales team
Why you need a funnel (plus ideas for what you can do)
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