A podcast all about growing your impact and revenue with a podcast

Your new favorite Small Business Podcast

Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and clients?

Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years of podcasting experience, plus tips on how to create content that helps you stand out and shine, so you can grow your membership, one-to-one services and group programs through your podcast. Listen in each week to hear a holistic approach to podcast strategy: one that will integrate and simplify your entire marketing, sales, and community strategy, so that your podcast works for you, not the other way around!

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Latest Podcast Episodes of Share, Strategize, & Shine

Caroline Hull Caroline Hull

3 Simple Ways to Align Your Podcast with Your Marketing Goals

Newsflash: your podcast isn’t just a platform for storytelling—it’s a powerful tool in your marketing strategy. Whether you’re looking to grow your email list, promote a new product, or nurture deeper trust with your audience, this episode will help you turn your podcast into a strategic asset for your business.

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Caroline Hull Caroline Hull

Why Every Podcaster Needs a Plan: The Workshop I Wish I Had

Are you feeling stuck, overwhelmed, or disconnected from your podcast? From battling burnout to struggling with inconsistency, I’ve been there—and I know many of you have too. That’s why I created this workshop: to provide the tools, strategy, and support podcasters need to align their content with their business goals and reignite their passion for podcasting.

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Caroline Hull Caroline Hull

How to Plan Your Entire Podcast Year Strategically

Is your podcast running your life instead of the other way around? By aligning your content with your business goals, mapping out themes, and filling in the details, you can create a podcasting schedule that’s fresh, engaging, and aligned with your vision—all while avoiding last-minute scrambles.

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Caroline Hull Caroline Hull

The Secret to Podcast Growth? Setting the Right Goals

Is your podcast full of potential but not delivering the results you hoped for? When you set clear, actionable goals, every piece of content you create becomes a step toward meaningful impact. Whether you’re looking to grow your email list, increase engagement, or drive more clients to your services, this episode will help you craft a roadmap that works for you.

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Caroline Hull Caroline Hull

How to Find Your Voice and Show Up Confidently on Your Podcast

Do you ever second-guess yourself when you hit record? Wonder if your voice is too awkward or if anyone even wants to listen? You’re not alone. Whether you’re a seasoned podcaster or just starting, this episode will give you the tools to show up unapologetically and make the impact you’re meant to make.

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Caroline Hull Caroline Hull

Stop Shouting into the Void: Make Your Podcast a Client Magnet

Are you feeling stuck shouting into the void of endless marketing posts with little response? Imagine having a way to directly connect with your ideal audience, build trust over time, and convert listeners into clients—without feeling pushy or burned out.

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Caroline Hull Caroline Hull

Celebrating 200 Episodes: A Tribute to Podcasting and the Voices We Amplify

It’s our 200th episode! 🎉 In this special milestone episode, I’m celebrating podcasting and the incredible journey it’s taken me on over the years. Instead of the usual solo format, I’m joined by members of my Strategize and Shine community who share their own stories, podcasts, and reasons why they love this medium. Podcasting has transformed not only my life but also the lives and businesses of these amazing creators, and this episode is all about celebrating that.

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Caroline Hull Caroline Hull

5 Common Content Planning Mistakes Podcasters Make (and How to Avoid Them)

Have you ever felt like your podcast episodes are missing the mark or that your content planning isn’t delivering the results you want? If so, you’re definitely not alone. Over the years, I’ve seen many talented podcasters struggle with the same few content planning issues, and I’ve been there myself! It’s not just about having great ideas; it’s about executing them effectively and consistently.

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Caroline Hull Caroline Hull

How to Use Your Podcast as a Powerful Sales Funnel for Black Friday

Do you want to make sure your podcast is helping you drive sales during major promotions like Black Friday? In this episode, I’m breaking down three essential strategies that will help you use your podcast to boost your Black Friday sales and beyond. We’re diving into how to align your podcast content with your promotion, why having a well-thought-out funnel is a game-changer, and the importance of planning everything in advance to stay stress-free.

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Caroline Hull Caroline Hull

5 Lessons learned from Podcasting for International Podcast Day

Happy International Podcast Day! 🎉 Today, I’m opening up about the five biggest lessons I’ve learned during my podcasting journey—lessons that have completely transformed not only how I podcast but also how I show up, share my voice, and connect with all of you.

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Caroline Hull Caroline Hull

5 Quick Tips to Supercharge Your Podcast's CTAs

Want to turn your podcast listeners into active community members or paying clients? In this episode, I’m sharing 5 quick but powerful tips to optimize your podcast's calls to action (CTAs). 

Whether you're looking to increase engagement or conversion rates, these easy-to-implement strategies will help you encourage your listeners to take action every time they tune in. From creating urgency to offering clear value, these tips are designed to enhance your podcast’s impact!

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Caroline Hull Caroline Hull

How to Build a Content Vault for Endless Podcast Ideas

Ever feel stuck staring at a blank screen, wondering what to talk about next on your podcast? I’ve been there, too. In this episode, I’m sharing my ultimate guide to never running out of content ideas for your podcast. We all know the importance of consistent, valuable content, but how do you keep those great ideas flowing, especially when you’re deep into your podcast journey?

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Caroline Hull Caroline Hull

Debunking Common Podcasting Myths That Hold You Back

Have you heard that you need thousands of listeners to make an impact, or that top-tier equipment is non-negotiable? Let’s dismantle these misconceptions together. With podcasting's popularity on the rise, it's vital to separate fact from fiction to empower you to step confidently into podcasting for your business.

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Caroline Hull Caroline Hull

Behind the Scenes: Crafting a Podcast Episode from Start to Finish

Want an inside peek into my episode planning, recording, editing and sharing process? In this episode, I’m sharing a behind the scenes peek into my tools and strategies that streamline podcast production while ensuring each episode is aligned with my brand and goals. 

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Caroline Hull Caroline Hull

How to Build a Podcast Strategy That Wins: A Beginner's Guide

Join me as I walk you through the foundational steps of building a podcast strategy that reflects your unique voice and meets your business objectives. Whether you're just starting out or looking to refine your current podcast, this guide is packed with actionable insights that can transform your approach and help you create meaningful connections with your listeners.

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Caroline Hull Caroline Hull

The Power of SEO Systems for Your Business with Dolly Delong

In this episode, Dolly shares her expert insights on the significance of SEO and systems in streamlining your business operations. We'll explore practical strategies to optimize your business backend, enhance your online visibility, and prevent burnout through effective systematization. Whether you're a solo entrepreneur or leading a small team, this discussion will equip you with the tools to transform your approach to SEO. Join us as we uncover the secrets to integrating SEO into your daily business practices for maximum impact.

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Caroline Hull Caroline Hull

Why Every Business Needs a Podcast Strategy in 2024

If you’ve ever wondered about the transformative power of a podcast for your business, today’s episode is for you. I’m diving into why adopting a strategic approach to podcasting isn’t just a good idea—it’s essential for your business’s growth.

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Caroline Hull Caroline Hull

Special Series: Is My Podcast Working? How to Measure Success This Fall

As we close our series on getting your podcast fall-ready, today's episode delves into the critical task of measuring success and planning for growth. Understanding how to evaluate the impact of your podcast refresh or changes is more than essential—it's transformative. And you might be surprised to find how closely it all connects back to the intentions we set at the start of this journey.

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Caroline Hull Caroline Hull

Special Series: The Power of a Podcast Refresh and Audit

If you've been podcasting for a while, you might feel that your podcast could use a little makeover to realign with your evolving business goals. Today, I'll share insights into why and when a refresh might be necessary, along with a behind-the-scenes look at a successful refresh and audit and the amazing results that followed.

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Caroline Hull Caroline Hull

Special Series: Setting Goals for Podcast and Business Success

In this episode, I’m guiding you through aligning your podcast with your business goals—a critical step if you're aiming to see real conversion and impactful results. Whether you're aiming to increase email sign-ups, boost membership numbers, or support a new offer, it's crucial to align every episode with these goals. Listen in and take notes for insights on updating your content strategy to make your podcast a robust tool for your business growth.

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