070: Repurposing Content Into Podcast Episodes
When it comes to your podcast, you don’t have to reinvent the wheel to put out new episodes. Some of the best content could often be overlooked from places you’ve already shared. Think back to questions that have popped up with clients during discovery calls or even an old Instagram post you shared.
In this episode, I am going to be walking you through how you can repurpose content as podcast episodes. You’ll get insight into where you can look to find content to pull from and some of the dos and don’ts of repurposing your content as new episodes for your podcast.
What’s in this episode:
How to repurpose content you’ve already been sharing
Why you might want to repackage older content
What you shouldn’t do when repurposing content for your podcast
Why you should look into your recurring themes
Links:
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The Transcript:
070: Repurposing Content Into Podcast Episodes
And so these are just some very simple but often overlooked ways of repurposing content into podcast episodes as you start working on your schedule to and your marketing plan and maybe things pop up with clients. Think about if you already have something that answers that question. Maybe there's a blog post you already have or an Instagram post or an LinkedIn article, something that you've already done and written that you can then take and turn into a podcast episode.
Welcome to the Wild Home Podcast, where we talk about podcasting, life and all the wild in between. Join me, Caroline, every week as I share a peek into the world of podcasting and my wildlife as well. Ready. Let's get into it.
Hello, everyone, and welcome back to the Wild Home Podcast. Today, I want to talk about repurposing content that you already have, and this topic came up for me when I was talking to someone who is a blogger and they already have lots of blog posts, and they were wondering how they can turn what they already have into podcast episodes. And it got me thinking, this is something that a lot of people underutilized when they start a podcast. I mean, let's think about it. We are sharing information in so many places. A lot of us are doing social media. Maybe we have a blog, maybe we have a YouTube channel, maybe we're answering emails and are writing out answers to questions all the time. Maybe in our meetings and conversations we're having with clients and potential clients, we're answering questions and solving problems.
There's so many places where we are coming up against or meeting ideas that can be turned into podcast episodes. And so how can we do that in a strategic way that is going to enhance what we already have and maybe expand on the content that we're already sharing? And so let's dive in into some ways that we can repurpose content and I'll go over a couple of do's and don'ts and tips. And so hopefully this will help you kind of look back at what you already have and think about how you can create podcast episodes from that.
So let's talk about someone who maybe is just starting their podcast and they want to repurpose the content that they've been sharing everywhere. The first thing I'm going to tell you to do is to look at what you've already done. So I just went through like a long list of places where you share content. Let's say that you have a very active Instagram account, which posts got the most engagement? Which videos had a lot of views or questions? People commenting What were people's comments? What were their follow up questions to those posts that you were posting? Maybe you had a meeting with somebody and they mentioned your Instagram account and something they saw start taking note of these things. These are the things that you want to expand upon in a podcast episode, right? And so when I say expand, what you want to do is look at a topic, a post, something that you've shared and see if there's more that you can pull out from that. What is something that you can expand upon or maybe talk about a little bit more?
A really great example of this is this podcast episode right here. I've talked a lot about repurposing old episodes and things like that, but I realized as I was going through my content, they've only mentioned repurposing content that you already have a couple of times. And so I knew right away, Oh my gosh, I can talk about this. I can expand upon it, take it and break it apart, right? So when we're getting ready to launch some of these podcasts, one of the things we like to do is go through their ideas for future episodes, and I like them to just make a list because what we can then do is look at those topics and literally break them apart and see if we can either pull something out of it or expand on it. Usually, the ideas and topics and posts are pretty broad, right that we're sharing. We might say something like why it's a good idea to hire a podcast manager, but maybe we could dove even deeper into that and talk about how a podcast manager helps create consistency in a schedule. I mean, that could be a whole episode unto itself.
And so as you start to look at these posts and things you want to say, how can I dig deeper into this topic? How can I like? I said, pull it apart? That's one of my favorite things to say and create more topics from it. And so that's one of the first places I would start. And one of the things I love, I mean, it's so funny because even having a podcast and having a marketing strategy, sometimes I just want to share something on Instagram and then I'm like, later, that would be a really great buy gas episode. And so making sure that you have a place to keep this information, whether that's a scheduler, a spreadsheet, a Google doc, somewhere, you can drop these ideas in as you come across them and see them. I even will keep a Notes app, the Notes app, up in my phone. I have a note that I will just drop in because we'll be driving on the road as a passenger because cellphone safety first will be driving down the road and I'll have an idea and I'm like, Oh, I got to write this down because I'm not going to remember it later, I have 50 million things going on, so make sure that you have a way to kind of capture these ideas as they come to you.
Now the same thing goes if you have a blog that's already set up and let's say you've been blogging for years and you're trying to figure out how you can turn these blog posts into podcast episodes, which I think is a really great idea because they're different audiences, right? Somebody who is going to read your blog may not necessarily want to listen to the podcast episode, and so go back through your blog post. Kind of the same formula here. We want to see what was popular, what really resonated with people, and what are maybe some topics that you can take and narrow down.
And one of the things that you can kind of think about as you do this is am I going to be read like putting these back up on my blog? Am I going to rewrite them. How am I going to re share them on my blog while embedding the audio and the video if you're doing video as well? And so kind of coming up with a plan for that. One of the things that I I like to think about, too, is, you know, there may be something that I wrote two years ago that is still relevant today, but can be updated with information added. And maybe some of the language changed because things are constantly changing and evolving right in online business, in podcasting.
And so there are topics and ideas that I've shared before that I've kind of repackaged and maybe rerecorded, added a few things and then maybe change the title a little bit and been able to share that. And so thinking about that as well as you start to sort through your content and here's a thing like you may think people don't want to hear something again. And that's not necessarily true because as I said, things change how we do things changes, how we feel about things changes. Maybe there's something that you used to recommend that you don't recommend anymore. You recommend something else. Go find that old blog post. You can link back to it and talk about it. You can talk about how you've changed that and then expand upon that idea and share more. That's related to it.
Here's the thing that I don't want you to do. So as you start sorting through your old content, make sure that you are refreshing it, pulling something from a couple of years ago or even further, and just either reusing it, re uploading it or redoing it isn't necessarily going to serve us in the best way because a lot of things have changed. But one of the biggest things is what we want people to do after they hear the episode and where they want them to go, how we want them to interact with us. And so making sure that all of those CTAs and things are updated is really, really important.
I have definitely reshared older episodes and the CTA's have not been updated or it had something outdated, and that's not really going to serve me, right? And so even if we do reshare old content, we need to make sure that we are updating it and have a strategy around that. So some other content that you can repurpose, a lot of us are doing Facebook lives and Instagram lives, and I think this is a really untapped area of podcasts for coaches and service providers, especially. These are really great kind of candid recordings that allow people to get to know you and for you to be able to talk about a topic freely. It's a little different than, like a scripted podcast episode, right? But what these are really great for is actually repurposing into podcast episodes.
And we've done this with a few people very successfully, and there's kind of two choices you have here. You can either say, yes, it's an Instagram Live, it's a Facebook Live. I'm sharing it with you here on the podcast. Enjoy. Or we even edited them to where they don't sound like lives, and so they don't need an intro or anything like that. What's neat about this is so if you do an Instagram Live or a Facebook Live or an IGTV, something like that, do they still have IGTV videos? I feel like they don't anymore, but I don't know because I don't do them anymore, because I'm doing the reels and the the short form videos anyways.
Anything like that, what you can do is pull it down, right, turn it into a podcast episode, create show notes to go with it. And now it has a place to live forever. And the place that it's living forever is in your podcast, but also on your website, which is really important.
A lot of times to you can even maybe embed the video with that as well. So redirecting people to the Instagram account Facebook account so they can follow and interact with you there. It's also a good way to just kind of mention to people like, Hey, I do this, I go live on Facebook, I go live on Instagram, and I love to have you there. And some people really enjoy that. Like an invitation to interact with you in person is really neat, and they may want to do that. And so it's kind of a way to take people off of the podcast. Into another venue to interact with you as well.
And so these are just some very simple but often overlooked ways of repurposing content into podcast episodes as you start working on your schedule to and your marketing plan, and maybe things pop up with clients. Think about if you already have something that answers that question. Maybe there's a blog post you already have or an Instagram post or an LinkedIn article, something that you've already done and written that you can then take and turn into a podcast episode.
And I like to look for recurring themes because if you really listen, you'll hear kind of the same things come up again and again and again with clients and potential clients and leads the issues that they're having. The problems are having and they want these problems solved, right? And they want to hear what you have to say. And so if you can take it from another form and turn it into a podcast episode, now you have this library of knowledge is what I like to call it, and you can literally share the podcast episode with people when they come to you with these questions.
Sometimes that's a little bit more fun than just sending them to an Instagram post. You can send them both. But I just love that a podcast episode can. Can you kind of live forever and serve in that capacity? And having, you know, a resource so that way you can go back and see what you've done before is really important. Maybe that's a spreadsheet and it's on the board, a clipboard, something like that. I keep a spreadsheet, which I update every once in a while, and it's really nice because in addition to just having the podcast episode listed, I'll also just in one column have kind of like the key points from the podcast episodes. So if there's something specific I'm looking for, I can go and search for it. And so kind of taking like this idea of repurposing content and also using it to create what I like to call the library of knowledge that you can then send people to and share specific episodes.
So I hope this helped. I wanted to just bring this quick little episode for you this week because creating content takes a lot and there's probably a lot you already have that you aren't using yet. And so my encouragement to you after listening to this episode is to go through what you've done in various places and see if there is something that excites you, that you want to share something that you want to expand upon, something that you really want to talk about. Because if you're passionate about it, then other people will be excited to listen as well. And again, if you are looking for help with your monthly podcast management, we have openings at Wild Home Podcasting. Head to WildHomePodcasting.com/services and I will be here next week with a new episode. Thank you.
Thank you so much for listening to the podcast. To stay in the know, head to WildHomePodcasting.com and be sure to connect with me on Instagram @WildHomePodcasting. See you next week!
