112: How You Can Market Multiple Income Streams On Your Podcast with Nicole Liloia
Are you a service provider looking for ways to get more freedom and more income in your business and your life?
*Raises Hand*
Well, I don’t know about you, but I definitely am! And today’s guest helps online business owners and podcasters do exactly that by creating multiple streams of passive income to support their business.
Today, I talk to Nicole Liloia, small business coach and strategist, about why passive income streams are so powerful, how to choose which streams can work best for your business, and how to market those offers through your podcast.
She has so many amazing tips about building passive income streams for online business owners, so let’s dive right in!
Passive income will give you more freedom in your business and life.
Nicole was formerly a therapist, working mainly as a 1:1 service provider. But in that business model, she was constantly at the mercy of her client’s schedules and income that couldn’t easily be scaled and was tied directly to the amount of time she put into her business.
That’s when she realized she needed a change and branched out into the small business world instead. She built up her own passive streams of income so she could actually scale her business and get more freedom and time for her personal life. Not only that, but as a coach and strategist with multiple offerings, she can actually serve more clients than she could as a 1:1 service provider. Best of both worlds!
This might all sound great in theory, but I bet you’re asking yourself, “Which types of income streams should I build?” And….
Your audience will tell you which type of passive income streams to build.
Okay, maybe not that directly. But think about it: which types and topics of your podcast are the most listened to? What type of content gets the most engagement online? And even more directly, what kind of questions are being left in your inbox or comment sections? All of this is information you can use to determine the offers that your audience is looking for. Get specific. Get direct. Don’t make something generic because it was the first thing that popped up. Look to your audience and let them guide you.
Then, once you have an offer picked out and built up…
Focus on marketing one passive income stream at a time.
Maybe you have several ideas that you’re building at once, and you’re so excited about all of them! That’s awesome! But trying to sell multiple offers to your audience all at once will likely confuse them. Worse, many times, they’ll end up picking the offer with the lowest price point instead of the offer that is most suited to them.
Instead, break up your offerings and make a schedule of when you’d like to promote them through the quarter or year. That way, you can simplify your own marketing by only focusing on one offer at a time and make it easier and clearer for your audience to know which offers are right for them.
Share your passive income streams on your podcast!
When it comes to marketing your offers, don’t forget about the most important channel you have at your disposal: your podcast. If you have the option to use dynamic ads (not available on all podcast hosting platforms, but check out Buzzsprout if you're interested), you can insert a current ad that you’ve created into every podcast episode you've ever released! And if you don’t have that option, don’t worry! Just make sure you’re mentioning current offers with each new episode you do put out, that way listeners aren’t getting confused and know which offers are available to them currently.
Use one of the most powerful passive income streams on your podcast: affiliate links.
First off, not all affiliate programs are the same, right? Amazon’s affiliate offers are… pretty weak. But what if you have a fellow online business coach who is opening up a program that offers $200 for every affiliate purchase? (They exist, folks! We’re not making this up!) Get choosy with your affiliate programs, and make sure they’re for something you think is truly valuable for your audience, but don’t be afraid to use them! They might be the most passive income stream of all, because you don’t have to deliver any service or product at the end. And those smaller affiliate payouts can absolutely add up over time.
Alright, that’s it! Are you ready to start planning your next passive income stream?
If you’re ready to make your podcast more strategic, your marketing easier to produce, and your business more profitable, then join the waitlist for the Strategic Podcast Academy.
The Strategic Podcast Academy is here to help your podcast and your business work together to make your business more profitable and to free up more time for yourself. This monthly membership will cover topics such as Customer Path Planning, Content Planning for Sales, Podcast SEO, Creating Connection with Your Listeners, Social Media, Email Marketing for Your Podcast, PR for Podcasters and so much more! The doors open in May, and you’re not going to want to miss it. Join the waitlist here!
Links:
Join Liz Wilcox’s Email Marketing membership (it’s only $9 a month!!)
Join the waitlist for the Strategic Podcast Academy!
Nicole’s Bio:
New Jersey-based Nicole Liloia is a small business coach and strategist. Over the course of her 9 years in this business, she has helped over 500 service providers build their business and diversify their income streams through her signature Bigger Business Bootcamp and Grow Your Income Mastermind. Her Facebook group supports over 10,000 entrepreneurs by giving them real, unmatched support and resources to get to that next level in their business.
In 2013, Nicole worked as a freelancer counselor with multiple non-profits. From there, she launched her counseling private practice working 1:1 with stressed out and anxious women. And not long after that, she started her business coaching services. Her business bloomed out of a need to work smarter not harder and overcome her own money blocks while running a business. She understands the challenges of being an entrepreneur, and teaches others how to enhance processes and systems, create a bigger business and bring in more income without the overwhelm and burn out.
Nicole is no stranger to the press – She’s been featured in Forbes, and was guest writer to Tiny Buddha and Huffington Post, among others. She’s also been a guest on multiple podcasts such as The Introvertprenuer Podcast, Inbox Besties with Kate Doster, the Good Girls Get Rich Podcast and the Rich Social Worker show.
She received her Master in Social Work from Columbia University. She loves to travel, enjoys a glass of Apothic wine and resides in Jersey City, New Jersey.
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The Transcript for Podcast Your Business:
112: How You Can Market Multiple Income Streams On Your Podcast with Nicole Liloia
[00:00:00] Nicole We are. I wouldn't say lucky, but strategic and luck. I feel like there's a lot of as a business owner, some luck involved. The hope is, you know, to have a bigger audience. We also can't serve everybody at one time in, you know, one is reliant on you to do one or one work or you get maxed out at a certain amount of time.
[00:00:25] Caroline Are you ready to start a strategic podcast for your business and share your message in a way that feels wildly authentic? This is the place. Welcome to Podcast Your Business, where each week I share the strategy behind having a podcast that helps grow your business. I'm Caroline Hull, podcast manager, strategist and consultant, and I've seen the power of podcasts can have for your business. Let's get started. Hello and welcome to Podcast Your Business. I am so excited today to have on a guest. Her name is Nicole Liloia And I have to say it was kind of divine providence that we met via the interwebs because she specializes in helping people create more income streams for their business without the burnout. Right? So like, this isn't about becoming busier, but this is about actually creating more space and more income. And this is actually something that we have been exploring as a company at Wild Home Podcast ing and wondering, is there a way to add in other income streams without killing ourselves? What will this look like? And so I was so excited to have this conversation with her. Not only do we talk about multiple income streams, how they can work for your business, what they look like, but then we also talk a little bit about how you share them and how to have a plan for sharing what thing win. Because I know if you're like me, you feel like you're probably going to get overwhelmed with all the things and knowing when to share them. And so she gives some really great advice on that as well. And then be sure to stick around for the end where we talk about an income stream that people forget about a lot and one that can actually make a huge impact. Enjoy the show.
[00:02:14] Nicole Hi, Nicole.
[00:02:15] Caroline Thank you so much for coming on the show.
[00:02:17] Nicole Hey, Caroline, Thank you so much for having me. I'm excited to talk about multiple income streams today.
[00:02:23] Caroline Me too, because this is so relevant for my life. And as all my listeners know, usually when I'm having a problem in my business or something that I'm tackling, I usually will have a guest on.
[00:02:34] Nicole Here talking about that thing.
[00:02:36] Caroline So it's it's for me, but also to share with all of you, because I know that I'm not the only one going through those things. But before we dive in, I would love for you to just introduce yourself and tell a little bit about what you do and kind of how you got to where you are right now.
[00:02:50] Nicole Yeah, so I do business strategy and consulting primarily for business owners who are they tend to be women's service providers. So they have a service that they're really good at, whether it is something in the health and wellness world or a freelancer. I was originally a therapist. I got my master's in social work from Columbia and eventually started a private practice and then realized I was going to get very burnt out and I had boxed myself into the 9 to 5 I had left two years ago. So I work with other service providers too. You are just doing a lot of 1 to 1 service, working with clients, DIY work for clients. They're getting burned out. They really want to be able to make more money. And you know, I help them scale with multiple income streams and that could be things like courses or groups or maybe workshops or maybe something you sell like templates or workbooks or trainings or things like that, or affiliate income, which is a good one for podcasters.
[00:03:56] Caroline Oh yes, that is a go to. I love all of those ideas. And we're going to we're going to jump into those a little bit more. So first I want to just talk about why we need multiple income streams. Why is this important for us as service providers and coaches? I think we have a lot of crossovers when it comes to clients. So I also work with a lot of service providers and and coaches and people in the health and wellness industry. I am a service provider. That's what I do. So something we've been talking a lot about within my team is like, okay, the world, the online business world is kind of changing and what we want out of our work is kind of changing. And so how like what is that supposed to look like? And so I want to just kind of start off by getting your opinion on why multiple income streams could be beneficial.
[00:04:44] Nicole Yeah, well, I like to call myself a bit of an online dinosaur too. Like, I kind of came across this world ten years ago, which is long in the online community. We've seen a lot of changes. But you know, when I. Ah, started like again. I was a therapist with a private practice and I really like I read period of the 9 to 5. Right. Except I didn't have vacation time. I didn't have paid vacation time. I didn't have paid sick time. I didn't have paid personal time. If there was bad weather and I couldn't drive to my office again, this is like pretty like therapy being online and zoom and all that. It was Skype back then. That's why I could talk to around for a long time. I wasn't going to get paid, so I was like, Oh my God, this is intense. And also, I'm an introvert who gets very drained by 1 to 1 work. I like doing it, but it's like, how many people can I talk to a week? And also I have to see them at the same time every week. I have ADHD. It wasn't really diagnosed at that time, but also like sitting in the office all day talking to one person and that's going to like just really burn me out and get me exhausted if I can't be doing other things. Then I had discovered coaching basically kind of like researching websites for therapists and seeing what was out there. And I was like, Oh my gosh, this is so much more creative. Like you create different packages. You could work with people different ways. Like it doesn't have to be a weekly one hour session. Like there's just a lot of creative opportunity. And then I discovered like group programs online and courses and things like that. So I was like really intrigued by it all, but initially as a therapist. So I felt very limited and not able to do that. So if you have people in this audience that are just like, I don't know how to do that stuff, it is totally impossible because I had to be careful with my license and everything too. So there is definitely ways to still serve other people, still protect your license if you have one. If you don't have one, it can even be a little easier to slip into things and do different things. But that was really what it was as I was just like, Oh my God, I don't want to work all the time. Like I had traveled and volunteered in South America for a while. So I was like, you know, I won't be able to do that. Like I can't bring my work with me. And I just, like, have this image of myself, just like being in that chair or that couch all day, every day. It was like, I cannot do this.
[00:07:15] Caroline Yeah. And I hear a couple like points as you're telling the story. And I'm just I'm nodding my head because I'm relating to them. So just a little bit of background for you and my listeners. I've mostly done 1 to 1 work and the entire iteration of my business, it's worked out great. We we started an agency, so I have a team who helps me out with a lot of that 1 to 1 stuff. But for the most part, I'm still the point man for all of the calls, all of those things. And I had surgery at the end of February. We're recording this in April, and I had to take about six weeks. Basically, I was down on the couch and the whole time I was down on the couch, I just kept saying to myself, I don't know that I really want to go back to the way things were, because literally leading up to my surgery, I was in calls every day trying to meet everybody's needs before I took off for myself. And so while I was on my break, I kind of started diving into this idea, okay, what else can we do? And you said something that I really loved. You said that you wanted to serve people in different ways, but also I kind of like this idea of like more than one person at once. And so when we kind of talk about diversifying and creating other income streams, there's also this level of we're trying to prevent burnout and also increase our reach, don't you think?
[00:08:40] Nicole Yeah, absolutely. I mean, I think for sure the other piece is just that we are I wouldn't say lucky, but strategic. And like I feel like there's a lot of as a business so there's some luck involved idea is, you know to have a bigger audience. We also can't serve everybody at one time and you know one is relying on you to do one or one work or you get maxed out at a certain amount of clients or you're building a team. I have a lot of clients who have teams, but then they don't realize how much of their time isn't opened up because they're managing their team and supporting their team. Yeah, may not be clients, but it's still like direct delivery to people. And so, you know, like you're still and you're still the point person for your clients is your business, It's your brand, it's your name. I think that that was what really got to me. It was like, okay, the only way to increase my income and guests are employee because, you know, again, as a therapist, it's like an hourly rate, It's a session rate. And, you know, there's definitely going to be max points where it goes. It hits a certain point and it's like, how much could you raise it and how much could you raise it on one client in a year? So I think that's also kind of what got me is I was like, Oh my God, like, this is it. I'll just have to keep taking on more clients. And I mean, I. Clients come to me and they're like you. They're like things to me. Like, they'll have 3 to 5 sessions and it's like insanity. And then they have all the other bits of stuff to me and it's just like this hamster wheel. So I just, I think sort of noticed that early on that that's where it was headed and I think it already burnt out. Like social work is not the best career for stress management and you leave grad school with like big grad school loans and then you're making like $40,000 a year to start out. So, you know, I'd already got maxed out and burnt out and like, you know, didn't have this massive, like a big source of a previous salary where I have this big of income. So it's kind of like, Oh my God, I have to figure something out quickly.
[00:10:46] Caroline Yeah, I think what you said to like there is kind of this moment where you kind of hit a point where, you know, we can't really raise our prices, but if we take on more clients, we have to hire another person. Like, there's just always this give and take. And so I think that's kind of where we kind of find ourselves. It's like, okay, what's next? What's the next thing? And like, yes, we can keep serving clients this way, but like, what is the thing that comes next? And so I feel like there's so many ideas out there right now for diversifying income. How do we know which income stream is right for us? And maybe you can give us some examples of what these income streams could look like.
[00:11:26] Nicole Yeah, well, I think like again, like you're going to hear in the a lot of different income streams out there. You know, like I mentioned, group programs, courses, workshops, people do retreats. People may sell products, whether it's like a physical product or maybe like a training, an audio training. I mean, podcasters, they're great. So they could very easily put together audio trainings or summits or things like that. They've already got those skills. So there are options or building a team yourself or like I mentioned, affiliate income, which is basically referral income, where you make money off of bringing people to other people's products and services when they buy it. So I think the thing to always think about, though, is like, first of all, you being in the online world so long, probably, you know, the first thing people jump to is like, I want passive income, I want money in while I sleep, that I have to do that. I don't need to do anything that is not real. Sorry, guys. New Jersey, I'm just going to lay that out there. That is not real. When people talk about passive income, what they're not talking about is the work behind the scenes to constantly need to have people to sell it to you, to be selling it to them, to be bringing in more people, to continually sell it to you, maybe paying for ads, maybe having a team behind the scenes doing that for you. Right. I think it really is important to remember there's like, you know, especially when you're starting a new income stream, like there are probably going to be what I call the dip, where there is a dip, a decrease in time and or money as you're setting up something new, if you have to pull back from what you're currently doing or just kind of invest that energy or some income in setting up something else. So that's totally normal. It's frustrating, but normal. So I think the thing to think about is like, what does your audience actually need? And again, so many of us just jump to like passive income. Let me create a workbook, let me create a course and just stick it up there like I know how to do this, like I can sell this in. The things I think about is like, what? Who is your current audience like, What is your niche? What is it? Who's your ideal client and what can you create for them? Because I see so many people just creating generic things coming from the health and wellness world. It's like I'm going to create a course about self-care. Nobody wants a course like that. Like, Hey, here, right? Self-care is the process that they need to go through to get the results, but it's not necessarily like the course should be about that. So I think it goes back to market research. I tried blogging things and never did market research and it didn't sell. You know, I really had to do market research and hear what people wanted. So I think that's one of the first important stops is like what the problem they want solved right now. And also, like what what would be helpful to that? A lot of times they want like life support. They don't want to, of course, to go through school on their own. They won't finish it. Or maybe that's like one specific topic that you're like, I didn't even think people wanted that. Like, really like they need help with that.
[00:14:38] Caroline It's kind of what we talk about when I tell people like who are looking for podcast topic ideas for their podcast and I'm like, Are you listening in your calls? Are you looking, are you reading the comments on your Instagram? Like you will hear what people need and what people are wanting? And for me, because I talk about podcast strategy all the time, I constantly hear, Oh, I can't wait to work with. Like I'm gearing up so I can work with you. Second to a strategy intensive or refresh like, you know. And so I know. Oh, hey, I already have this 1 to 1 service that people like they want. How can I create something that could be a lower price point and available to more people? And so you may already have something available that people are asking for and that more people want access to. And so you kind of just have to like I tell people to be a good detective, to be a good listener, to really look at what's happening around you. And you may find the answer there too.
[00:15:33] Nicole Yeah. What I think is really great for podcasters is that it is a little bit easy for them to examine the evidence because of the analytics, right? The episodes are listened to the most. Like where do you get the most reviews, Where do you get the most comments or questions about? Is that something that you can create for them or earn into something that is, you know, a product or different type of service that could be provided to more people? So that's really helpful. I think the other thing is like you guys could put a call to you for people to complete a survey for you on your podcast or when you send it out to your list. So those are some easy steps to take for podcasters to really start to think about like what? What is appealing to them.
[00:16:19] Caroline Yeah, I love that. It's literally the same exact things we use when we're trying to figure out where our listeners are in their customer journey and like everything applies. Actually literally just posted the other day on Instagram about how clarifying what you're doing with your podcast can often lead to clarifying a lot of other things in your business because you figure out your messaging, you figure out your customer path, and you become more confident in sharing all of those things. And so I love how this ties in to that because I think sometimes we forget what a valuable resource a podcast can be when you are trying to figure out new services and what people need from you. So I love that. Thank you for bringing that up. That was so great.
[00:16:59] Nicole Yeah, of course. I mean, I know you and I have done surveys, just things that have surprised me. Like people are like, you know, I want to create a steady stream of clients. Like, I would have never used that wording. So that's one of my workshops that sold out like four times. And like, I don't recreate the content. I just did one workshop and now I just repeat it, you know, like maybe I update the content a bit, but every few months I just validate again and it's the same content. So I know people sometimes have, for lack of a better word, like sort of like negativity bias, they feel like towards lie things because they're like, Well, that's still time. But yeah, you know, it was a dip in resources to create the first one. I still have to sell it and I still have to deliver it, but I don't have to redo the slides every time. I don't have to create new worksheets. I have the sales page, I have the sales emails, you know, like I can just duplicate things.
[00:17:57] Caroline I love that. I really need to do a workshop that's on my list.
[00:18:02] Nicole They're really fun. And then you could tell at the end of the workshop and people can join our other stuff.
[00:18:08] Caroline Right? Yeah.
[00:18:09] Nicole Like myself tends to be a higher tended to be higher priced like masterminds or one other one. Yeah. And I never had a low price thing and I was just like, you know, like, I don't love creating content. It's like not my straight buy. I don't love it, but guess what my audience wants. So I think sometimes we also have to get over ourselves. Yeah, like listen to our people.
[00:18:33] Caroline Did you know that your podcast can be so much more than a hobby? It can be a way for you to attract your ideal client and establish yourself as an authority in your field. But you need a strategy. And that's why we've created the Strategic Podcast Academy, a monthly membership designed to help you build a strategy for your podcast. You can grow your business and get off the content creation hamster wheel. With support from myself and a community of like minded podcasters, you will create a strategic plan for your podcast and start implementing impactful changes During our time in the monthly membership, we're going to cover topics such as customer path planning, content planning for sales, podcast SEO, creating connection with your listeners, email marketing for your podcast, and so much more. So if you are an online business owner, coach, consultant or service provider, and you're ready to have a podcast that supports your business, then this strategic podcast academy is for you. Head to Wild Home Podcast dot com slash membership to join today. I like what you said about live things too, because I think that people really want to connect with us and they want to be in the room with us, so to speak, to learn from us. And I think that's why podcasts are so great for business owners because it kind of gives them that opportunity to be in the room with you in a different way. Right. And. So I keep trying to, like quote Hamilton here. So I'm trying to stop myself from saying being in the room where it happens. And so I do like the idea of live things. And I know for me that has been something that I have found valuable as I've dove into education over the last couple of months, we've been I've been doing some stuff to improve myself as a business owner, and nine times out of ten I'll buy a course. And if it's not live, it's like such a chore to get through it. But if I have torture, right? But if I have like some kind of support, I feel like it's so much easier. And so as we're talking, I'm like solidifying some ideas in my brain because I'm on the same page as you. I just think that way. This is so great and it doesn't have to be like super hard. I think. I think the thing that we trip up on is we think, Oh, well, if I have to be lives and I have to, like you said, creating content, like I have to do all these things and that's not that may not necessarily be what people want. They may just literally want to be on a Zoom group call with you to talk to you like or, you know, whatever the thing is. So I think sometimes we overcomplicate when we think about, okay, I want to add another income stream, but it's going to take up so much of my time.
[00:21:05] Nicole Yeah. And the other thing is like, truthfully, when I started doing the workshops, I just pulled out of stuff that I was already giving to my clients that was like part of my mastermind, part of my 1 to 1 like bonuses. And some of the workshops became bonuses too. So not only did they like, make me money as the workshop, they then added value to my other services and programs. So in some ways they were a value booster that way too.
[00:21:36] Caroline Yeah. Oh, I like that idea a lot. So when you start to create these multiple income streams, should you place all of your attention and focus on one thing? Let me give an example. Let me tell you why I'm thinking about this. So let's say you have 1 to 1 services. Those have been really successful. Now you're adding like a group program is now the group program. The only thing you talk about or are you still able to talk about all the things or do you have to kind of time together? Like how do they all work together?
[00:22:05] Nicole I found it best to not sell multiple things at the same time because otherwise people get confused, right? Like, what should I buy? I don't know. Or they just go for the cheapest, even if it's not the best fit for them. So I from the start of the year, I do something that I call income chunking. So I take my income goal for the year and I break it down into the different income stream chunks. So it's like, okay, one to the one services. Like if I'm say going for 100 K, Okay. First of all, typically like your one income stream is going to be at least half of your income initially. You're not going to get rid of like a big income stream overnight as much as we sometimes want to or right, unless you have some other sources of income or won the lottery, like you still need consistent income coming in.
[00:22:57] Caroline Right? Right.
[00:22:58] Nicole And then it's like, okay, so if I run a workshop and it is $100 when I wanted it to bring in $10,000, I need to sell your spot. Like if you know even 100 potential people like that, probably that's going to take time to build up to right. So it's like you could be selling your 1 to 1 services and building your audience for that workshop, you know, or maybe you're going to have to run the workshop three times throughout the year. So, you know, that will total up to the fun K or group. You know, again, how many people do you need for it? But if you're trying to fill a group now, what happens sometimes is your other income streams fell, right? So like if I'm selling a group, somebody might just be a better fit for 1 to 1 or not one group. So I can bring them into that. But my intention is to talk solely about the group and bring those people into the group. Because again, what do you have eight thoughts in a group or ten spots and then you only bring in six because you're also selling your 1 to 1 or you're also selling a course and then you're you're that income stream is not at maximum profitability because, you know, you can't necessarily get more people in later depending if there's like an end date, it doesn't work. So that's why I don't recommend that. But other people do. But I do think it's good to focus like your marketing on one at a time, especially in the early stages.
[00:24:23] Caroline Yeah, for sure. So I guess like when you're looking at those income chunks, another really good idea would be to kind of look at your year and where those things fit into your year. And that also too can kind of inform when you're going to talk about what things exactly.
[00:24:38] Nicole So like I know my next mastermind starts in July, so starting in May and June, like that's what I'll be focusing on because it's a higher priced program. So like I want to give myself enough runway to fill it. But like when I'm doing like focusing on, I have like more of a lower type of income program, you know, that might just be a bunch of like. You know, so I might just need to work before it. So yeah, like, I recommend like a goal for each month based on the income and songs that you're focused on at that time. And sometimes they might be the same income chunk a couple of months in a row.
[00:25:12] Caroline Yeah. I also to in kind of thinking like this is a really good opportunity to kind of know your customer path. Is somebody going to join this lower program and then want to go further with you and join the mastermind? Like, do you have steps for them built in? Is that something that you think about when you're thinking about these these programs?
[00:25:32] Nicole I'm probably not that organized, but you have people who are awesome. I do think for sure. Like, you know, I have clients who are at the early stages where they still need that consistent first income stream. And then I have clients who are further along where they want multiple income streams. So typically my mastermind or my 1 to 1 can be like multiple income streams, whereas my 1 to 1 or my bootcamp could be that like first consistent income stream and then people do progress into the others or people who are in my mastermind might then want to move on to one after. So there can be some flow between them.
[00:26:13] Caroline Yeah, and I think too it would be really important kind of knowing again, like we were talking about running, doing a survey and finding out what your people need from you because you know, you might have a whole group of people listening to your podcast who aren't ready to sign up for like a 1 to 1 service or something like that. And so if you can create something that's kind of bridging that gap, that would be really beneficial not only for you but for them, and also to retain them as not only fans of your podcast but of your business down the road.
[00:26:44] Nicole Yeah.
[00:26:45] Caroline Oh, I love that. Oh, my gosh. Wheels spinning. So one of the things that I talk about a lot in our strategy here is a lot of times people fall into this trap on their podcast of telling people to go do too many things after they listen to the episode. They'll be like, Go listen, review rate, subscribe, join my email list, follow me on Instagram, sign up for this program. And so we really teach like picking one big call to action and understanding. Like we've been talking about your customer journey, the path they're going to take and having one big call to action. But I do like it when our clients are running programs to run ads in their episodes about those programs. Do you have any thoughts about like, what is the best way to share about these programs on podcasts? Or is it better to like take out the other CTA and just have like join the group program? If you're running the group program, do you have any advice on that?
[00:27:41] Nicole Yeah, I do, because you're talking about like being able because you can sound like I don't know that much about podcasting, but that is a dynamic ads where you get that ad and like put it all toward.
[00:27:53] Caroline I do love dynamic ads and this is something that we're just kind of diving into clients love. So let me explain what dynamic ads real quick are for those who don't know. So dynamic ads are ads that you can actually change and it changes them across all episodes. So there are only as specific podcast hosts that allow This One that we really love is Buzz Sprout. And so something we've been kind of playing with is, okay, if you are going to be changing programs, running multiple programs throughout the year, is dynamic ads something that would work really great for you? So when she talks about dynamic ads, that's what she's talking about. And they're usually a bumper on the front in the back. They just added a middle one, which I'm really excited about. And so whenever you update update these, it updates them across all episodes.
[00:28:39] Nicole So yeah, and I actually use hello audio for private podcasts for my programs to learn that dynamic as well. So I think if you have dynamic, it's awesome because it really is about like, what are you selling at that point in time? Was it a group program? Is it a workshop coming up or is it something like in between where you don't really have anything but you can update it to maybe like an affiliate thing, like something else that would be helpful for that? Right. Or whatever a console or just a list builder to or a webinar if you're doing a webinar for a pre launched. But I would say otherwise, like keep it simple and just talk about what you're talking about because you know, like what you're selling at that time because they like I'm selling my mastermind and then it's like, well, that's not a forever thing, like my mastermind sales page that I sent them to. You then becomes a waitlist image, right?
[00:29:35] Caroline Right.
[00:29:36] Nicole Even if they're not like, you don't want it to go to a dead page, but like, you could redirect it to make sure you're redirecting your length to something, something else. But I think you want to do either what you are selling in that moment, what's available. Because again, if you're like, okay, if you want 1 to 1, go to this. Like if you want this, go to this link like. It gets messy or even if it's like glued to the notes and looking finally Right. So much. And again, you might take away from your maximum profitability of getting as many people into the workshop as you can, getting as many people into the group as you can. And then I think the other piece is just kind of being aware too. Like if you have a guest on that offer, something that's good for your audience and they have an affiliate program capturing or becoming an affiliate for that program, if you know, like trust and believe in it. And that can always be an affiliate point in your episodes to you or again, like if you use something say you are talking about podcast have an affiliate link for above sprout like that could be one that you put you know during that at one stage at times but during the non launch times or like during your free times.
[00:30:48] Caroline Oh I like that. So I like having this idea of things that you're actively pushing and then I like what you called them recovery times. And so having a plan in place for what you're going to share between like launches and things like that, I really love that. That's such a great idea. So I think really like what I think the key takeaway for me is that it's really important to sit down with your calendar and look at your year, look at your sales, your promotions, and kind of map them out. And so when you sit down and do your podcast schedule and in fact, when we create our client dashboards for our clients, we literally will have a column for promos so they can make notes of what they want to promote during that episode. And so do that for yourself. And that way, when you sit down to record, you already know what thing you're supposed to be pushing. Like, I think that's really, really key.
[00:31:36] Nicole Yeah, definitely. Again, like, I know now, like, you know, my mastermind launched my mastermind start starts are like July and January. So that means like two months back from that. That's what I'm really going to be meeting people to do.
[00:31:52] Caroline Yeah, that's awesome. There's so many good ideas in this conversation. Okay, Nicole, before we sign off, I wanted to talk to you because you mentioned it a couple of times and it's actually not something I've talked about a lot because usually we're trying to sell our own services. But if anybody is ever click the link in my show notes, they may notice that I do have some affiliate links. And I would love for you to just share a little bit more about affiliate links and why you think they're so valuable for podcasters.
[00:32:23] Nicole Yeah, well, what I love is a lot of times I hear podcasters say at the start, like, I don't have a program I could sell or like I don't have anything for sale or do I just constantly need people to do a sales call? And you know, again, affiliate income is when you are selling someone else's thing. So like you could become an affiliate for something like Amazon, but you only get 4% of anything that they buy within like 24 hours. So clicking on your link or you could become an affiliate for bigger things, like I used to be an affiliate for this money mindset program and I would get like $500 for every sale. So there was one time there was like a launch for it and I made like $7,000 just from the.
[00:33:12] Nicole Launch. And it's because it was a program I believed in. It was something that my clients struggle with. So I really do feel like affiliate income is great. When you're sharing a complimentary like service, yours is something that your clients need solves, but like you don't do so like for you and I feel bad because I don't know, like every aspect of the podcast that you do, but like you might even have like an affiliate links or like podcast intro music, you know, where like you're not going to create their podcast. I don't know if you do, hopefully you don't. And I'm saying that, but like if you're not getting their podcast interview thinking like, Hey, you could find a podcast intro music here that you could own, you know, that you'll have the copyright to. So it's like safe to use, right, right, right, that kind of thing. So it is like sending it to you something that solves a problem that they have. You know, like if you're a dietitian, maybe you send someone like to a fitness program and vice versa because you don't need to cover everything or might just be tools that you already use. So like Boss Brow or your favorite microphone. But you know, what's great is you can really look at the range of of income you would get from each thing that you sell and really map out. So you have like the guest on who you like, love them, love what they're talking about, and they have a program. You can become an affiliate for it and direct them to that.
[00:34:35] Caroline Yeah, I think this is something that people forget about all the time and we do try to catch it with our clients, like when we're working on their show notes and we hear them mention something in the podcast instead of just putting the link to the something, put an affiliate link, you know? And so we'll usually ask, Hey, do you have an affiliate link for this before we put it in the show notes? And so like, I think that's a really, really a smart piece that we are forgetting a. I'm so glad that you brought this up, because, yeah, if you're going to share a link and it has an affiliate program, definitely do it. I do it right now for Trello, which I don't use anymore and air table. And let me tell you, I haven't paid for our table in months. But then also like we had Liz Wilcox on the podcast and she has an email marketing membership which I joined in.
[00:35:23] Nicole Oh, you do?
[00:35:25] Caroline Oh, it's so great.
[00:35:26] Nicole It's really great.
[00:35:27] Caroline Yeah, it's really great. Well, I became an affiliate.
[00:35:30] Nicole Link in that show notes for that. Exactly.
[00:35:33] Caroline Because, well, not only because I loved her and I love and I met her through the podcast, but then I joined her program and I loved it. And so I know that I'm going to be recommending it to people. So why not join the affiliate program and share that? So when you're thinking about and I think that's just something people don't think about when they think about income streams that counts. And so don't leave that one out when you're making your plans for income streams, for sure.
[00:35:57] Nicole And I really do feel that is the most passive income stream because you don't actually have to deliver anything unless you're like creating a bonus or something, but like, you don't have to deliver anything. And I think it's also just great, like to be leading people. Like I love sharing stuff, even if like, I don't get anything for like if I love something, like I don't shut up about it, you know what I mean? But I think it's also just great, again, to lead people to the things that you like and if you can benefit from it financially, awesome. If not solely them, do it anyways. And it just is about being authentic about it and open and honest.
[00:36:36] Caroline Yeah, I love that so much. Oh my gosh, this was such a great conversation and I'm sure we're going to have to do a follow up. I say that with everybody, but it's true story and yeah, and everybody should just be on the lookout for some extra income streams I might be creating. And then.
[00:36:52] Nicole There's.
[00:36:52] Caroline Though, So where can people find you? Connect with you? What are some ways that they can work with you?
[00:36:58] Nicole Yeah, I mean, I think like honestly, if people are curious about income streams and mapping how how they could add them in to their income and looking at like the different rates and the difference they can make for you. Definitely download my consistent income generator, the tool kit that most people walk through. Exactly. Through mapping out your brief, like seeing the different things we'll bring to you and your time. And it has a list of different income streams that you might not have thought of. So you can download that at NicoleLiloia.com/CIG. And then, you know, just come by me on Instagram on a global I don't have an active feed, but I do random stories and just like to talk to people there. So I would love for people to just come send me a message and let me know, like, what income stream they're thinking about adding in and feel free to ask me any questions.
[00:37:56] Caroline I love it. And all of those links will of course be in the show notes. And thank you so much. It was so great to chat with you today.
[00:38:03] Nicole Thanks so much for having me.
[00:38:05] Caroline This was such a great episode. I am so grateful for Nicole coming on the show and getting all the wheels spinning for me. I know that we have been thinking for a long time about creating something where we can share more podcast strategy with more people, and I cannot wait to launch it and share it with you. I'm so excited. So be sure to join our email list because that is literally the best way to find out what we're working on at Wild Home Podcast. I will of course be sharing it here in the podcast when the time comes and you can just add a Wild Home Podcast income to join our email list. We'll also put the link in the show notes and definitely be sure to go grab that tool kit from Nicole. I downloaded it during the episode. It's so great and you can apply what she talked about when she talked about those income chunks. That is something that is in the tool kit, so definitely go check that out and yeah, let me know how this episode resonated with you if it was helpful. And if you are starting some new income streams, I would love to chat more about it and how it works with your podcast. And we will be back next week with a new episode. Thank you for listening to podcast your business. For more podcasting tips, follow us on Instagram @wildhomepodcast. If you're ready to launch up level or grow your podcast, head to WildHomePodcasting.com to get started today.
