130: Why Pinterest is a Game Changer for Your Podcast Marketing Strategy with Kate Ahl
We’ve all used Pinterest for inspiration before, right? Recipes, home decor, fashion, etc. Pinterest has a lot of great information. But what if we were to look at Pinterest through the lens of our businesses and podcasts? The search capabilities of Pinterest are like YouTube and Google and utilizing it as part of your marketing strategy could bring more traffic and leads to your business.
Keep in mind, though, that Pinterest is a long game and patience is key. We’re so used to the instant gratification of Instagram and TikTok that it can be hard to sit back and let Pinterest do its thing, but I promise it’s worth it.
Today, I’m chatting with Kate Ahl from Simple Pin Media, a Pinterest marketing agency. We discuss why you should be using Pinterest to promote your podcast, how many pins you really need, the type of content that works really well on Pinterest, why using templates and automation will make your life easier, and more. If you’ve been thinking about using Pinterest for your business or podcast (or both!), keep reading to learn more and get started.
How to Reframe Your Mindset Around Pinterest
I used Pinterest before for my business and didn’t see a lot of success with it at the time. But looking back, I realized that I wasn’t viewing Pinterest with the correct lens. Normally, when I go to Pinterest, I am searching for home decor inspiration or recipes. But people are using Pinterest for business more and more and seeing success with it. You just have to know how to position your content and remember that unlike Instagram, Pinterest visitors are more interested in information rather than getting to know you personally.
Pinterest is a Great Way to Promote Your Podcast and Business and Drive Traffic to Your Website
Pinterest, similar to Google and YouTube, is great for search and discovery. People are visiting the platform because they have a specific need for information or they want to know how to do something. So, as a business owner, if you know that your ideal client is already searching for the topics you teach or are related to your business, then it makes sense to use Pinterest to your advantage. Pinterest is one of the biggest drivers to external links, like your website for example, and it’s optimized for people to click on links and leave the platform to get the information they need. It’s harder to convince people to click on links on Instagram because the purpose of Instagram is to keep people on that platform.
Remember That Using Pinterest is a Long Game, So Be Patient
You have to give Pinterest at least 6 to 9 months, maybe even one year, of investment in order to see results. The more you put into the platform, the more you will reap the rewards of traffic to your website. There’s a sense of urgency and instant gratification that we’re used to from Instagram that often leads to disappointment when it comes to Pinterest. But that’s not how it works. Pinterest is more of a cold lead generator, so you want to direct it to your evergreen content with really great keywords and let it work for you long term. You’d be surprised how a pin from 2017, for example, can still be performing for you and driving tons of traffic to your business.
Pinterest Doesn’t Have to Be Time-Consuming
Spending 2 to 3 hours a week max on Pinterest is plenty. You do not have to be on the platform for 10 or 12 hours a week, it’s just not necessary. Plus, it's easy to work on Pinterest while you’re doing something else, like watching Netflix. You can focus on pinning great content that you know ideal clients are looking for and optimizing your keywords. You can update your profile and your boards to make sure they reflect what your business and podcast are about. It doesn’t have to be a time suck.
Also, you really do not need to create 20 pins for one podcast episode, 2 or 3 pins are enough. Make it easier on yourself by creating pin templates on Canva or some other graphics program and automating the whole pinning process. If you have a team who can help, that’s great, and it will reduce even more time that you spend pinning content. The more you can streamline the process, the easier it will be because we all know that if something is difficult, we just won’t do it.
The Type of Content That Works Really Well on Pinterest
People usually search Pinterest for how to do something. So, if you have content that will explain a concept they need more information about, it will work really well on Pinterest. Drive people to a video or podcast episode or to your lead magnet to help them solve whatever problem they’re experiencing. Again, be sure to use the right keywords for your content. Remember, too, that you likely have some useful content in your archives, so go back to your older episodes and create new pins for them and keep repurposing the content that you already have.
Another tool to help you with your Pinterest content is Pinterest Trends. You can see which keywords are trending in your niche and align your content and pins with those trends. If you have content that is seasonal, this will help you with planning out those pins in advance. Remember that you want to be pinning any seasonal content about 45 days out so that it gets discovered around the same time that your ideal clients are searching for your information. For example, people usually search for “spring cleaning” around April. So, you can plan to pin information about spring cleaning your Pinterest boards at least 45 days ahead of time and capitalize on those timely searches.
If you’ve ever wanted to try Pinterest for your podcast marketing strategy, here’s your permission slip. Give it a try, use the tips listed above, have some patience, and see how it can help you drive clients to your podcast and business.
If you’re looking for a community that will help you with your podcast strategy and grow your business, the Strategic Podcast Academy is the place for you.
Links:
Listen to the Simple Pin Podcast
Grab Kate’s Pinterest Mini-Course
Check out the Pinterest Trends tool
Check out our services to Launch, Uplevel or Grow your Podcast
Download the FREE Podcast Self-Audit Checklist
Join the Strategic Podcast Academy!
kate’s bio:
Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing agency. Her company has worked with over a thousand Pinterest accounts over the last 8+ years. Her goal is to help business owners understand how to leverage the platform to grow their email list, find cold leads and make more sales. Kate is a Pinterest speaker, teacher, podcaster and strategist.
The Transcript for Podcast Your Business:
130: Why Pinterest is a Game Changer for Your Podcast Marketing Strategy with Kate Ahl
[00:00:00] Kate Ahl Pinterest is search and discovery. It's really not utilized because it feels confusing. People think, is it social media? Is it search and discovery? It's very much in the camp of search and discovery. We put it next to Google and YouTube. So when people go to Pinterest, they're only thinking of themselves. Whereas when you go to Instagram or Tok, you're getting ready to be lost in someone else's story. We kind of quote, numb out, if you will, because we can kind of consume, right? Well, when we go to Pinterest, we're thinking of what can we do? What can we plan, what can we dream into?
[00:00:36] Caroline Hull Are you ready to start a strategic podcast for your business and share your message in a way that feels wildly authentic? This is the place. Welcome to Podcast Your Business, where each week I share the strategy behind having a podcast that helps grow your business. I'm Caroline Hull, podcast manager, strategist and consultant, and I've seen the power a podcast can have for your business. Let's get started.
[00:01:06] Caroline Hull Welcome back to Podcast Your Business. Today, I am so excited to introduce to you Kate Ahl. She is the owner and founder of Simple Pin Media, a Pinterest management and marketing agency. Her company has worked with over a thousand Pinterest accounts over the last eight plus years. Their goal is to help business owners understand how to leverage the platform to grow their email list, find cold leads and make more sales. Kate is a Pinterest speaker, teacher, podcaster and strategist, and I am so excited to share this conversation with you because Pinterest is something that we have recently started using with intention at Wild Home Podcasting. I've had Pinterest before, I've tried it, I've tried to do it and didn't see success. And as you will hear in this interview, the reason why I probably didn't see success is because I wasn't looking at Pinterest through the correct lens. And we talk about that. And she even shares her own personal flow for pinning her podcast episodes and why it is so important to have those pins pointing back to your website. This is a really great conversation if you've been thinking about using Pinterest for your podcast or your business or both. And so enjoy. Hi Kate. Thank you so much for coming on the show.
[00:02:27] Kate Ahl Yeah, I'm so excited to chat with you.
[00:02:29] Caroline Hull Before we dive into all things Pinterest, which I'm so excited to chat about, I would love if you would just introduce yourself and tell my audience a little bit about what you do.
[00:02:38] Kate Ahl Yeah, I run an agency called Simple Pin Media. We've been working with Pinterest clients for the last actually almost ten years. I started it in 2014, kind of as an accident. It was this thing of I needed a side hustle. I had been doing some Facebook Pinterest marketing for a blog that I was working on, and she said, You should try Pinterest. And I was like, There's no way that's ever going to work. How could I manage for people? But then when I got into it, I realized it's actually really easy to manage for an account on that platform compared to Instagram or TikTok, which you have to share so much of your face, which you can do on Pinterest too. But from there it really grew into this agency education platform. We have a podcast too, of wanting to break down what Pinterest was saying and bring it down to the user level to where they could like process the information and say, okay, this is how I do Pinterest marketing, because we find that corporately Pinterest uses lots of big marketing words and all that stuff and people are like, I don't understand. So we're kind of like Pinterest historians and translators and an agency.
[00:03:42] Caroline Hull I love that. Definitely need a Pinterest translator, so I'm excited about that. So I want to start off this conversation about Pinterest by just talking about why we should even be on Pinterest. Why should we be paying attention to this? Why should it be part of our strategy?
[00:04:00] Kate Ahl Yeah, I tell people the number one reason is that Pinterest is search and discovery. It's really not utilized because it feels confusing. People think, is it social media? Is it search and discovery? It's very much in the camp of search and discovery. We put it next to Google and YouTube. So when people go to Pinterest, they're only thinking of themselves. Whereas when you go to Instagram or TikTok, you're getting ready to be lost in someone else's story. We kind of quote, numb out, if you will, because we can kind of consume, right? Well, when we go to Pinterest, we're thinking of what can we do, what can we plan, what can we dream into? And we get to curate this life in our boards that includes tons of other businesses, content, products, articles. And so for a business owner, if you know your person is over there, if you know they're already searching for whatever topic you teach on, then this is the perfect place to be because it's still one of the largest traffic drivers of all the social platforms, because actually the natural tendency is you go onto Pinterest, you find a pin, you click on it and you leave, right? Whereas Instagram, you go on it, you get lost in stories and you never leave.
[00:05:13] Caroline Hull Oh my gosh. I was actually talking to somebody about this today and we were talking about the difference of our audience between like Instagram and a podcast. But I never really thought about it with Pinterest, you know, thinking about the fact that you are clicking and you're going somewhere else, which is very similar to how we teach the podcasting. And so that's a really good mindset shift, I think, because I've always just thought of it as images going to look at images. But you're absolutely right. When I find something I like, what do I do? I click on it and I go to the website.
[00:05:47] Kate Ahl Or if you don't have time, you save it for later, which shows that you have this intent to consume information, not so much consume a story. And when people who get ready to market on the platform, one of the biggest hurdles. As we see over and over, is that people start and they go, I'm so confused. And oftentimes that confusion stems from this idea of what it's like to market on other platforms. And you put it on Pinterest and you think, well, where's the engagement, where's the likes, the clicks, all these things. And we say, just forget about all of that. It's a low dopamine platform. You're not going to feel like you're doing anything, but you are actually doing anything when you start to look at all your analytics. And so the best thing is just to start using Pinterest as a user, just for 10 minutes, open up the app, look around. Search your name, search the type of content so you can start to frame up what it's like.
[00:06:45] Caroline Hull Yeah, I think one of the things that has kept me from using Pinterest all these years, so for the listener is we recently started incorporating a Pinterest strategy into our marketing and I was really hesitant for so long because when I go on Pinterest, I'm usually looking for house paint colors or decoration. As you can tell, I'm in the middle of a house renovation and so that's what I use Pinterest for. And so I think I was a little confused about how I was going to use it for my business. So could you just very succinctly, you don't have to go into too much detail, but describe how a business owner would use Pinterest to promote their services or products.
[00:07:27] Kate Ahl Yeah, great point too. There's definitely a distinguish between B2C and B2B. B2C is definitely going to get so much more lift on Pinterest. However, somebody in the B2B space is still going to get lift, but we tell people, never compare the numbers because you're never going to sit side by side next to a food creator, right? Because that's the number one thing that searched on Pinterest. But people are searching how to do certain things in business. And so as we talk through the workflow, I can share with you how they go through that process, but you're just looking at different numbers, you're looking at different types of searches. And because we're going with search and discovery, you're targeting different keywords. So it's a longer process, but it's a cold lead generator. These people don't know you. They're not quite yet interested in getting to know you, but they're interested in what you talk about or what services you provide. So it's all about how you position it.
[00:08:27] Caroline Hull So when it comes to having a podcast and promoting your podcast on Pinterest, so I'm a business owner, I have a podcast that supports my marketing and I want to share my episodes on Pinterest and share what I'm talking about, especially because I do use my podcast as the main piece of content that I'm creating every week. And that's really the strategy that we encourage is like, you have this podcast, you're spending all this time on it, and then from there you take it and divvy it out to all the places. So what is different about how I share it on, say, Instagram than what I would post on Pinterest about my podcast episodes?
[00:09:08] Kate Ahl I think the best way to describe this is how I do it. So I'm going to give like an experienced share of how it works for us.
[00:09:13] Caroline Hull Amazing.
[00:09:14] Kate Ahl So our podcast too is the same thing. We're B2B, our podcast is our main driver for our agency or our education platform. So what we do is record the podcast. We also optimize for Google and we create a Pinterest image that we know can go on to Pinterest that has kind of an article looking text overlay to it. So maybe it's how to upload video to Pinterest because we know people are actually searching that both on Google and on Pinterest, right? So we pin it to our Pinterest account, we put it maybe under a board that's like Pinterest marketing tips for bloggers or e-commerce or whatever. And then that links back to our blog post, which does have a player on it. And then from there they can either listen there or we have links to Apple, Spotify and everywhere else. We find that going directly to player is not helpful because you can't assume the user's on Android or Apple and it's just clunky, right? When you're on your phone, you can get app to app integrations that break down. So our number one workflow is making sure they go back to a blog post and they can either read most of the show notes or read a full blog transcript or whatever, and then they know that it's a podcast because there's the player. Now, for us, this is kind of this entry point. We use Pinterest at kind of the very first question stage. So even though our podcast is our pillar content, we're still able to spin it with some of the text over on our images. Yeah, as to how to or things like that. So it's kind of like we don't want to assume they know everything, but we want to go back to those basic questions and then kind of drive them towards a solution.
[00:10:54] Caroline Hull I love that and I love that you brought up the blog post because this is my number one thing that I am preaching all the time is that your podcast episodes need to be on your website as blog posts and you need to always be directing traffic to there. I've heard some people say like when they are promoting a podcast episode that they'll do more than one pin, maybe they'll do ten per episode or something like that. Do you have any thoughts about how many pins you should be doing for each episode, or do you have like a target or anything like that?
[00:11:29] Kate Ahl Yeah, we do 2 to 3 per each episode. There was a big boom theory a couple of years ago where people thought, If I create 25 different images for one podcast episode, it'll get better reach and it doesn't. What you really want to do with those 2 to 3 is you want to create ones that are really different so that over time you can cross compare and kind of AB test. Which one's got more engagement? Did it have a certain picture on it? Did it have a certain phrase? And you can pin it more than once. So if you have a board that it can be pinned to, again, we recommend you kind of spread that out. And I realized also you asked this earlier, I didn't answer this part about how taking content to from Instagram and how it's different. I would say that the similarity right now is that Pinterest allows short form video content as a part of its platform. It used to be called idea pins, but they've kind of fused it into just short form video. So we take some of our short form video from Instagram that is educational and we will upload that to Pinterest. So it allows us if the podcast is about how to upload video. We now have our Pinterest image, but then have created a reel too, because I'm trying to target some of those Instagram audience people. Yeah, and I can also put that on Pinterest because it's educational. It's not like about my day or anything like that. And people on Pinterest are watching video, so that's a great way to try to repurpose.
[00:12:57] Caroline Hull Is your podcast Growing Your Business? And if you don't know the answer to this question or you think the answer might be no, it's time to take an audit. Your podcast can be so much more than a hobby. It can be a way for you to attract your ideal client and establish yourself as an authority. But you need a strategy. And the best place to start is with an audit. And I have a free guide that helps you perform an audit of your podcast, gives you my top tips for having a strategically aligned podcast and a playlist of podcast episodes for more insight, you can head to wildhomepodcasting.com to download your free audit guide today.
[00:13:35] Caroline Hull Yeah, I love that. I am really excited that you gave me permission to only do 2 to 3 images per podcast episode. I'm going to admit that I've been doing more and it's been a little stressful.
[00:13:49] Kate Ahl That's okay.
[00:13:50] Caroline Hull Yeah. Yeah. And so that kind of brings me to my next question. I think it can get really overwhelming, like when people are listening to us talk about this and we're talking about boards and pins and doing 2 to 3 pins per episode and they're like, Oh my gosh, there are more steps here. What are your tips for making Pinterest not feel like it's so time consuming? Because I think that's where I'm struggling right now is I feel like I'm supposed to be pinning a certain number of pins per day and I'm already like scheduling Instagram and my email newsletters and I'm recording podcast episodes. And so it feels like, Oh my gosh, adding this other platform, which is requiring more my time, like, how am I going to do that?
[00:14:31] Kate Ahl Yes, yes. Okay. So I'll share a little bit of an opposite experience and then we'll kind of help people walk through how to wade into the water. But I started with Pinterest and Facebook first and then went into Instagram. Instagram feels so labor intensive to me. It drives me crazy, right? Yeah, I think of Pinterest and we've done our comparisons with our account specialists as well as my social media manager. We can easily spend 8 to 10 hours a week on Instagram and 2 to 3 on Pinterest because Pinterest is working in the background. It doesn't require these pieces of being on for engagement, checking analytics. Check your analytics once a month on Pinterest. That's it. Yeah, you can add pins and it kind of flows in the background for you. So with people, I think they get overwhelmed because they are used to this fervent pace that we feel on Instagram, right? Yeah, we come over to Pinterest. What I want people to think of first is I spend 30 minutes just getting to know it. That's it. Just get to know what it's like and then number two remember that people don't care about you so they're not really interested in you performing for them. And three, you probably already really have a ton of content that you can use on the platform. So then it becomes about what keywords you're going to use in your pin descriptions, and those can be used repeatedly, right? So once you get over that hurdle, and we do know that it is a hurdle, it is a frustration, spending 2 hours, 3 hours a week on Pinterest max, is really all you should be spending. If you were to tell me you are spending 10 to 12, I would be like, we have to fix something.
[00:16:16] Caroline Hull What are you doing? I love too I kind of what I got from what you said is that, like, I feel like Instagram is very much instant gratification. Yes. Like, I posted a reel this afternoon and I was literally checking my views an hour after I had posted it. Pinterest is very much like podcasting in that it is more of a long game and I'll give you a really good example. So I'm new to Pinterest. I've been posting, I haven't been getting very many views on my pins. That's okay. I'm not too worried about it. Yeah. And then I, I hadn't logged in in probably three weeks into Pinterest as I've been on summer mode, logged in yesterday and one of my pins that I had just pinned not that long ago, but it was for a podcast episode, had 83 views or something. Right. And then I went and compared that to my podcast listens, and I noticed that podcast episode had spiked and this was like a podcast episode from maybe two months ago, I think.
[00:17:15] Kate Ahl Yeah.
[00:17:15] Caroline Hull And so to me, like that was an indicator that, okay, I, well, I need to be more patient with this because it does take a long time. It's not something that just happens right this second, which is very similar to podcasting, but also that it is working. Like you said, it's working in the background, which is a lot like SEO for our websites. And so I think that was a real eye opening moment for me that like, okay, yes, what you're doing is working, keep going and don't give up just because you're not seeing those numbers right away.
[00:17:46] Kate Ahl Yeah, and a really great guide for anybody listening and even for you is that we tell any one of our clients or anybody that we're teaching, you need to give Pinterest 6 to 9 months of investment, maybe even a year, in order for you to really feel like it's working. And if you're only giving it a couple of months and you're frustrated and you give up, you're probably going to see some things in a couple of months if you log back in kind of like what you did. Yeah, but you're not going to keep letting the snowball build. And that's what Pinterest is. It's the more where you put into it. Not meaning so many pins. There's no magic number of pins per day, by the way. It's really just dependent on your content. But the more you invest in it, the more that reaps rewards long term. And here's a great example. Back in 2017, I pinned a pin about how to clean up Pinterest boards. It was this checklist attached to it for my email, and people were asking me a lot. So I created this. I used in there spring clean your Pinterest boards and I happened to pin it in April. And what happened was it got this huge amount of saves and clicks all of a sudden, and I went back actually for a talk I did in May to calculate. And that particular pin since 2017 has brought me over 200,000 sessions to my website. Wow. And over 1500 email subscribers. And I only touch it maybe 30 minutes a year. And now it's fueled other content too. Now it's fueled. Hey, we got to talk about like how to arrange your boards or how to do all these things. Like it catapulted these ideas for my podcast, for my community that also helps on Pinterest, and it is still my number one traffic driver all these years later. So you just never know.
[00:19:33] Caroline Hull Yeah, I have a pin like that, very similar, that is from years ago. Like when my branding was different, we were more focused on launching and we have this one pin that just performs and so we don't touch it. But you know, what we did do is we went and refreshed the blog post that it was directed to with updated information. And so that way, if people did find it, which they are still finding it and they click on it, they're going to see updated information. And I think that pin is like, well, it would be like four or five years old now. So I always thought that was amazing. I was like, Why are people clicking this pin? What is it?
[00:20:07] Kate Ahl And really it's coming up high in search. That's why they're finding it, because somewhere people are putting in these terms and yours is ranking high in search underneath those terms. And so people keep coming to it. And I love what you said and this is what we tell people too is refresh it. It's kind of like if you have a house, that's your business, right? And the people on Pinterest are coming through every type of opening that they can. They're not coming through the front door. They're coming through side doors and back doors and doors that have been left open for years. And so when you think about that, it's like, why wouldn't I want to invest in a platform that can bring me this?
[00:20:48] Caroline Hull Right. I love it too, because it's like setting yourself up for success later. And also, one thing I want to point out, you talked about that pin specifically and you said spring in it and that's one thing I have noticed is doing things like that that are kind of timely and seeing if I can tie them into my podcast content seems to work really well as well. Do you follow the trends on Pinterest pretty often?
[00:21:12] Kate Ahl Yeah, we do. There is a great tool that Pinterest came out with a couple of years ago. It's actually called the Trends Tool. It's trends.pinterest.com and I will go search there and then we search in the main search bar on Pinterest. Those are two of the best places for you to get any understanding of keywords or the seasonality. Seasonality doesn't tend to happen as much for B2B business owners. We're kind of like the evergreen all year, but if there's anybody who does have a seasonality component, you can test it kind of like I did and just see what happens and then build on it from there. But for the most part, it would be when people searching certain things throughout the year and if they are, you want to be pinning 45 days in advance, whereas something like Instagram, you're pinning like or you're sharing in the moment, like it's National Ice Cream Day. Like, that doesn't work on Pinterest. Like, nobody really cares about that. So it's more if you're going to be talking about ice cream recipes, you need to back up into probably April to begin to talk about those things that you're they're already saved and in the stream to be able to be picked up.
[00:22:22] Caroline Hull Do you think that works the same with like let's say I'm only running a program a certain time of year and I'm going to pin some pins that are related to that program? Is that kind of the same thing? Because I'm just thinking to myself, I'm doing something in August and I should probably already be pinning about it then, right?
[00:22:39] Kate Ahl You can. And the only caution that we tell people is if it's an open/close cart, don't do it. If you have something that's a passive background funnel that maybe like your forward facing audience, like when you talk to you all the time doesn't really know about, you can kind of secretly pin this background funnel that gets people in that's not dependent on a launch model. That's where you could do it. But we tell people to stay away from anything timely, that has open/close cart, or if you have a sale on something that's very contingent upon like you're doing those things. So that's what we do. We have for we have a membership community for ads and it used to be open/close cart. So what we would do is we would pin to this background checklist that would allow them access right away as opposed to anything that was very like a challenge or anything like that.
[00:23:29] Caroline Hull Right. So really, it's it's really good for promoting content that's sitting on your website and really good for like a lead magnet that you have to pull people into your email list.
[00:23:40] Kate Ahl 100%. That's what we use it for. It's the main primary driver for our email list to get people warmed up to see that we're an education platform for Pinterest and so that they can fold into our community. And we have a Shopify store too where they can buy digital products, and digital products can be shared and connected on Pinterest, whereas they can't be shared and connected on Instagram and Facebook.
[00:24:04] Caroline Hull Right. One thing I wanted to touch on that you mentioned when we first started talking that was so great about Pinterest is that you don't have to have your face and you don't have to be on camera. Can you just elaborate on that a little bit more and the type of content that does work well on Pinterest?
[00:24:21] Kate Ahl So we're starting to see a little bit more of the face is working. But I think what people need to remember is that one video used to feel like a speedbump to people anyway. It was kind of intrusive, like what's happening right now. And then number two, you really had people that you had to have this balance of, you know, they used to call it idea pins because it was how do you share an idea in a short form video if it's steps one through five, or you could do your hands or you could do a PDF, or you could do anything like that, that it showed that particular piece, which I think there's a lot of things that you can search for right now, like ways to do video without your face. You could do any of those types of things for Pinterest, but just know that you don't have to be afraid of showing your face like you can take and repurpose and people are now much more apt to watch it. But that's what I would do, is show any lifestyle videos or you can kind of do the pictures that are like scrolling through a little bit. That could be another way to do things without your face.
[00:25:26] Caroline Hull Yeah, I love that. So what I'm hearing you say, the overarching theme here is that we don't have to spend a ton of time on Pinterest and we should be definitely using it not just for our business, but for our podcast episodes.
[00:25:41] Kate Ahl Yes, absolutely. And I would tell anybody who I understand the labor intensity, as you know, trying to do all the things in your business, podcasting, content creation and blogging. If you just layer in a new image in Canva and then you at least just pin that, do the bare minimum at the beginning. Don't go full on, run into it, but just make sure your Pinterest profile reflects your business. That's it. Watch Netflix. Spend an hour just updating it. Right. Make sure your boards reflect your business. It's not about hair and nails, if your podcast isn't about hair and nails. Right. Move those to secret again. Watch Netflix. These are things that can be done in the fringe moments of your day. They don't have to be in the prime work hours. Then take your prime work hours and add that tiny layer to it so that it just feels like it's kind of like a habit stack. It's like, okay, now I'm going to create a Pinterest image and now I'm just going to pin to Pinterest. If that's all you can do, great. Then once you get into the rhythm of just doing that, then go back and think about a scheduling tool or think about another way to layer short form video. But everybody, that standard pin and that's what they call it, like an image pin. That's like king on Pinterest. It's the number one thing that gets the most traffic. So just do that. And then if you do that for six months, that's fantastic. Then layer on something else later.
[00:27:13] Caroline Hull Yeah. It really is, once you kind of get those templates set up, like we talk about all the time, you should have everything automated. That way the process isn't feeling clunky because the minute things start to feel hard and clunky is usually when you won't do them. And so, you know, what's been huge for me is just like you said, having it part of the workflow. I have my templates there. My team knows, you know, to create an image for me to pin, and that's where I start. And then I build on that from there. And so really, if you're thinking about getting started with Pinterest and you're wanting to start doing it, I love that suggestion of just starting with one and then building from there and adding it as part of your workflow and it'll it won't feel like such a time suck, I promise.
[00:27:55] Kate Ahl Yeah. And templates are key. You said it. I have a second podcast in a business that I just do all by myself and I had my team. I was like, Can you please just give me templates? I'll figure out like, they don't have to be amazing at first because I need to develop the muscle of just doing it and just thinking it through. My first pin that I created for Simple Pin Media were terrible. They were awful. I'm not good at creating images by any means, but then they got better over time and people started to help with them. And we just started to learn a lot about what our audience, what resonated with them. So we were able to keep creating. But you don't know that in the beginning, right? Like it's it's throwing darts. Be okay with throwing darts on Pinterest.
[00:28:39] Caroline Hull Yeah, just like everything else. You've got to throw the darts first and see where they land. And then I love what you said earlier in our conversation about then you can use that to inform the content you create and other places and what people are wanting. We talked about all the time, you know, creating content and being in tune to your audience. And I love the idea of using Pinterest to do that and seeing which pins really resonate and then building on them from there. That's a great tip. Well, this has been such a great conversation. I'm going to wrap it up because there is a thunderstorm hitting right now and I don't want my Internet to go out before and lose you, like in the middle of an amazing fantastic thought. So I'll just ask you if there's anything you want to share. If you have a link or a resource that you want to share. I would love that.
[00:29:26] Kate Ahl Yeah, I would say it's just people are listening to a podcast, go to the Simple Pin Podcast and just start listening. Just start listening to what I'm talking about and begin to frame up what Pinterest could look like for you. Because I really find that those people who are really good at Pinterest get it. Like all of a sudden it makes sense to them. It clicks and they go, Oh, now I see. And that just takes a little bit of this repeated listening and understanding that it's not like all the others. So that's what I would tell people. Just start listening and then you can get to know what I talk about.
[00:29:58] Caroline Hull Awesome. Well, thank you so much. And we will include a link to your podcast and your website and you've got all kinds of really great resources, so I highly recommend everyone head on over to her website and check that out. And if you're wanting to get started with Pinterest again, I really recommend your podcast and you have a lot of great resources in your shop as well. So there is a lot there for you if you're wanting to dig in deeper. And I just so appreciate you coming on and sharing your podcast pin flow with us.
[00:30:31] Kate Ahl Yeah, absolutely. Thank you for having me.
[00:30:33] Caroline Hull That was such a great episode. I feel really inspired to go and work more on my Pinterest account and we actually even talked more after the interview and I realized that I was doing way too many pins, or at least the idea of doing more pins I didn't need. And so really take her advice to heart in this episode. It's not about adding more time and more to dos. It's really just about incorporating a quick step into your flow. And with podcasting, the great thing is if you have a really great set of show notes, you're set up for success in a lot of places, and I believe that's even Pinterest. And you're able to use some of that copy and that keyword research on Pinterest as well. So definitely go check out Simple Pin Media. Be sure you listen to Kate's podcast and she has so many great, amazing resources that I'm going to link in the show notes, and especially if you're wanting to just get started with Pinterest, I'm going to have a link in there as well, which will be great for getting your feet wet and figuring out what your account should look like. I hope you have a wonderful day and yeah, let's all go get started on our Pinterest accounts.
[00:31:46] Caroline Hull Thank you for listening to podcast your business. For more podcasting tips, follow us on Instagram at wildhomepodcasting. If you are ready to launch up level or grow your podcast, head to wildhomepodcasting.com to get started today.
