Growing Your Podcast Audience Using Facebook Ads with Megan Shields
Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return.
The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them.
In this episode, I’m chatting with Megan Shields, the CEO of Chimehouse Media and Facebook ads guru. Megan specializes in leveraging Facebook ads to amplify podcast reach and engagement.
In a dynamic conversation, Megan shares her journey into Facebook ad expertise and its intersection with podcast growth. She outlines the Trifecta Ad Strategy, emphasizing social media growth, email list building, and podcast expansion. Megan's methodology hinges on creating an interconnected ecosystem to nurture audiences effectively.
What’s in this episode…
[00:03:29] Importance of social media presence and audience engagement.
[00:07:50] Benefits of Facebook ads for solopreneurs and small businesses.
[00:09:00] Overview of the Trifecta Ad Strategy.
[00:12:00] Impressive outcomes: 100% growth in downloads, 86% in engaged listeners, and more.
[22:22] How to know if Facebook Ads are growing your podcast
[25:33] Why marketing content needs to compound
About Megan Shields:
Megan Shields is the CEO of ChimeHouse Media, the only boutique Facebook Ads agency that specializes in strategies for business owners with podcasts. Along with her husband they help podcasters get more downloads, build their email lists and expand their audiences without feeling like they constantly have to show up live online to grow their show and their business. Together, they've served clients all over the world. Personally, they both love wine, cheese, being outside and their two boston terriers.
Connect with MEGAN:
Connect with Megan on Instagram
LINKS:
The Transcript for Share, Strategize, & Shine:
[00:00:00] Hello, and welcome back to share strategize and shine today. We're going to talk about something that. I've been exploring over the last year and trying to figure out what works best, because I always want to make sure that I'm recommending. The best thing to my clients, to the people in my [00:01:00] membership. And when I came across this person's Instagram, I was immediately like, okay, hold on. Because they were approaching Facebook ads in a way that I had not seen.
[00:01:13] So I'm really excited for you to listen in on my conversation with Megan Shields. She is the CEO of chime house media. The only boutique Facebook ads agency that specializes in strategies for business owners, with podcasts. Along with her husband, they help podcasters get more downloads, build their email lists and expand their audiences without feeling like they constantly have to show up, live online, to grow their show in their business. I am so excited for you to listen to our conversation because I asked a lot of questions that I think you probably have about Facebook ads and how they would work for your podcast.
[00:01:46] And I definitely think that this is something that I'm going to look into a little bit more, so enjoy.
[00:01:52] Caroline: Hi Megan. Thank you so much for coming on the show.
[00:01:57] Megan: Oh, I'm so pumped to be here. Thank you for having me.[00:02:00]
[00:02:00] Caroline: Yeah, I'm really excited to chat with you. We've, we've chatted a little bit before, but I have been watching you on the gram on the Instagram, uh, talking about Facebook ads for podcasts and I mean, I was just like, we have got to chat. I mean, I have been following you and just like, I've got to talk to this person, so I'm so excited for you to be on the show today.
[00:02:21] Before we dive in, I would love for you just to introduce yourself and tell everyone who you are and what you do.
[00:02:27] Megan: Yes. So I am Megan Shields. I'm the CEO of Chime House Media. Um, my husband and I run our business together and we are Facebook and Instagram ad experts. So over the past four years we've been working with a lot of people in the online space. And about seven, eight months ago, we. Completely pivoted our business to focus on serving podcasters.
[00:02:48] Most of our clients are business owners with podcasts where their podcast is a piece of their marketing strategy to help nurture their audience, convert them, that sort of thing. And um, yeah, we [00:03:00] live in Charlotte and we have two Boston Terriers and, uh, love wine and cheese.
[00:03:06] Caroline: I love that. Yeah. If you ever wanna see the cutest puppy ever, go check out her Instagram stories.
[00:03:10] I literally check her stories just for the puppy pictures. Like
[00:03:14] Megan: I
[00:03:14] know Gus is so sweet. He's like 11 pounds now, and I'm just like, uh,
[00:03:20] Caroline: He's so cute.
[00:03:21] Oh my gosh. I remember. I like, I literally remember when you posted, when you got him. That's how, like, that's how invested I am in guess his life, you
[00:03:28] Megan: I know?
[00:03:29] I know. And I keep like popping it back up. 'cause I've had people message me and I was like, oh shit. Like I gotta keep showing people Gus, because you know, it's high quality content. You know? Who doesn't
[00:03:38] love puppies?
[00:03:39] Caroline: Totally. I love that so much. So I wanna start with, and you can just give me an overview 'cause I feel like this might be a big question, but why Facebook ads And, and you can approach this from a general perspective. 'cause we're gonna dive a little bit deeper into why Facebook ads for podcasts.
[00:03:56] But I think like as a business owner, you hear people talking about Facebook ads, you're like, [00:04:00] oh, should I have Facebook ads? Give me your why on that.
[00:04:04] Megan: Yeah, well it was a total accident, honestly. So the way that I actually started the business was on the heels of coaching and training and teaching that I was doing in my corporate job. So I was in a sales capacity and financial services insurance industry, and I was using LinkedIn to build my book of business and to build a brand and to get clients and all of that. And so I ended up teaching the Fortune 100 company I was working at. The people in the company how to do that, other agents how to do that,
[00:04:33] teaching managers, that sort of thing. And then when I decided to leave that company and also the state that I was living in and move to Charlotte, North Carolina, I switched firms.
[00:04:42] And then when I moved into Charlotte, I used LinkedIn again to do the same thing. And then they asked, the same thing sort of happened again where they were like. Teach us, can you teach more, you know, work with the marketing team, and teach people how to do this and how to leverage this platform. So I was like, oh, okay, well that's interesting.
[00:04:58] Like maybe there's something here. And that's where [00:05:00] I kind of got the idea of like, even starting like a side business. And then it was Covid, you know, everybody and their mother was starting a side business. So I was like,
[00:05:06] well, there's no better time than now. Um, so I did that, but I actually, in the planning stages of it, was on the phone with my girlfriend and, you know. Facebook listens to us even though they say that they don't, but I wish they would just
[00:05:19] admit it so I can use it for audience targeting. But that's either here nor there. Um, I'm on the phone with my girlfriend and then, you know, later that day I got served a Facebook ad about starting a dig, you know, digital marketing side hustle type business.
[00:05:31] And so I
[00:05:32] actually, it was a webinar funnel and I was really green to the space so I slid right through it and ended up buying, um, a course on Facebook ads. 'cause I was like, well, if I understand LinkedIn really well and I learned Facebook and Instagram from this way. Then I'll be covering the three main platforms where most, most business owners are. And you know, this is before TikTok and all of that,
[00:05:54] um, and clubhouse, but like. Uh, that's kind of how I got into it. And so in the beginning, for the first, [00:06:00] I would say about six, seven months, I was doing both. I was doing a lot of the LinkedIn coaching, but I was doing a lot of the ad stuff. And then I ended up, um, really just getting sucked into the online space because a lot of people were starting businesses and having
[00:06:15] digital products and programs, or they were like. I need to be online because it's, you know, the world's closed and I can't sell my merchandise if I don't have a way to reach people. And so everybody was beefing up their online presence, and so the ads piece just became a majority of what I was doing and just been doing that piece ever since.
[00:06:33] Caroline: Yeah. And do you think that like Facebook ads is, is, this like a must do? Do you feel like it's a real beneficial piece for business owners?
[00:06:44] Megan: I definitely do, especially for the people that I am, that I work with a lot, which are like the solopreneurs and the smaller businesses that have, you know, smaller teams.
[00:06:55] Because you can get really great results for not a lot of money versus [00:07:00] trying to go up against the Coca-Colas or the big firms and things like that, that are spending money on Super Bowl ads.
[00:07:06] Like we don't have that kind of money, right? Like a lot of
[00:07:08] us are, are doing it ourselves. And Facebook ads are a fantastic way to be able to get a lot of reach, a lot of engagement in front of a lot of people for not a lot of money. I don't think everybody has to do it. I think there's definitely a time in their business when people should lean into it. But yeah, I mean, it's a really powerful platform for, for, the small businesses, for the people that are the solopreneurs to just keep us seen, keep us visible, and do it strategically so that we can continue to grow and leverage our time. Because that's one of the things with Facebook ads is, you know, all this stuff's kind of working in the background while you're working in your business, and there's not a lot of things that can do that for you.
[00:07:50] Caroline: I think that's the thing that's really drawn me to Facebook ads well in advertising in general, which I really wanna dig into a little bit about podcast advertising. [00:08:00] We can have a little conversation about that because I. You know, I, I agree with you. I think having the ads that run in the background, I, so just, you know, for my listeners, I've been playing around with an ad to bring in leads to my business, which has been Okay.
[00:08:14] Pretty successful, I'd say. And then, since talking to Megan, I'm like, okay, wait a minute now, because you talk about, using Facebook ads to grow your podcast and this just. Like blew my mind when you were talking about this because for so long I have been telling my, my clients, my, the members of my membership, like, don't waste your money on ads in podcast apps.
[00:08:43] I've tried them all. None of them really work that great. They're super expensive. And so I think I had kind of lumped. Facebook ads into that category when I was thinking about advertising your own podcasts, but I would love to just hear you talk a little bit about [00:09:00] how podcasters can use Facebook ads and maybe some of the experiences that you've had helping podcasters grow their podcasts with them.
[00:09:08] Megan: Yeah, so they're the way that we approach it, because most of our clients are business owners. With podcasts, we approach it. We have our signature strategy, which we call the trifecta ad strategy, where we're focusing on three main areas of growth to create this ecosystem and the system that all works together to grow
[00:09:29] listenership, to nurture the audience into ultimately convert people into clients.
[00:09:35] And so the first piece of the strategy focuses on social media growth. Everyone's having a really hard time getting seen,
[00:09:43] um, especially by new people, but even the people that are following them. So we create a strategic ad strategy that consistently gets their content in front of new people to build their audience, but then gets, then nurtures them with other pieces of their content to keep them top [00:10:00] of mind, build that affinity, build that, know, like, and trust and build that relationship. And then the second piece is the email list. This is something that. I think a lot of podcasters miss the importance and the impact that an email list can have
[00:10:13] because you're building a list, a community. Of people that you can get feedback from. So if you, you know, wanna know what your listeners want to hear, what services these people might want from you, from a business owner, you have a community of people that you can lean to.
[00:10:31] You also have a group of people now that you can share upcoming episodes about your podcast. So bringing people from your email list into your show and growing your listenership that way as well as reviews, right? Like we all, everybody wants. Great. And a lot of reviews. And great reviews and so what's a better place to go?
[00:10:50] Ask people for reviews than people that have already opted in that they wanna hear from you and are probably listening to your show. And so it's just this really great community that you can lean [00:11:00] into. To help build your listenership, but also help build your business. And then the third piece is the podcast growth piece.
[00:11:06] And so getting new listeners to the show every single day. And so all of these pieces really work together to create this ecosystem of people are seeing you here and experiencing your content. They're seeing you via email and experiencing you there. They're listening to your podcast because
[00:11:22] when it comes to marketing people. Take in things very differently. Some people are audio, some people are visual, some people like to read. And so that's the power of having multifaceted pieces of content that are going out to people in different ways where they can build that know, like, and trust factor with you, and also keep you top of mind.
[00:11:42] There's a lot of noise out there and it's only gonna get noisier, and so this strategy does that for you. And so what we've seen. To answer. The second part of your question from our clients is that we've seen a hundred percent growth in downloads. And this is within like a 30 day period, [00:12:00] so a hundred
[00:12:00] percent growth in downloads and 86% growth in engaged listeners.
[00:12:05] We've seen a hundred percent. Completion rate of episode, listens of people that are coming through from the ads. and then of course, email list growth. You know, we've seen our, a lot of our clients are acquiring new subscribers for less than $2 a piece. So it's just been really, really powerful.
[00:12:22] There's socials growing, by whatever. Some of 'em are 200%. Their engagement is growing by, they're growing their followers, and so it's just been a really, really powerful strategy that. Is multifaceted and just really creates this also e awesome ecosystem of growth.
[00:12:41] Caroline: Yeah, and I think that's why I loved, I. When we first spoke about this and when I first started seeing your posts, what I really resonated with, because when I talk about like podcast strategy and having a podcast that is helping your business grow, a lot of the things that you were talking about, [00:13:00] I'm talking about as well, and I think that's where like Facebook ads have always seemed really hard for me because I would only.
[00:13:06] Be focused on one piece or I wouldn't really understand the relationship of it all.
[00:13:11] And that's why I just, I love your philosophy on this because I think, I do think it's really important that if you're gonna have a podcast for your business, we're not just focusing on the podcast, we're not just focusing on the email list, we're focusing on all of it because
[00:13:26] it all needs to work together.
[00:13:28] And I guess I just hadn't thought about it that way with Facebook ads. Like I think about it that way with my business and other pieces of marketing. I hadn't really thought about it that way with my, with my Facebook ads, and so that just, that was really eyeopening to me when I, the first time I heard you say that, I was like, oh my gosh, yes, we are on the same page.
[00:13:45] I love that.
[00:13:47] Megan: Yeah. Yeah. I think that's where a lot of people, and I think. Not just you, but a lot of people kind of view it that way where it's like, oh, I'm just gonna run an ad to a product I'm selling, or run an
[00:13:56] ad to like a service. And there's a lot of ways that [00:14:00] you can leverage Facebook ads that aren't, you know, just directly running it to a masterclass or a webinar, or a
[00:14:08] Caroline: Right, right.
[00:14:09] Megan: that.
[00:14:10] Caroline: Yeah, and I think, you know, there's probably a lot of people out there listening who've wasted a lot of money trying to run ads like that without having any kind of strategy or understanding how the different ads work. And so I think that's also a really important piece of it. Which brings me to my next question.
[00:14:27] Megan, aren't ads expensive?
[00:14:30] Megan: Hmm. So they can be, if you're not either managing your expectations or know what you're doing, , but they don't have to be. So the, the way that we got into doing the podcast ads is a friend of mine came to me who has, he's a podcast coach, and he was like, Hey. Nobody's doing Facebook ads or podcasters.
[00:14:51] I'll be your Guinea pig. Let's try some stuff. He's like, but here's the catch. He's like, it has to be really cheap and there can be like no tech involved. And I was like, my [00:15:00] brain like broke because I had been running ads to like, you know, webinar funnels and, and launches and
[00:15:06] doing like all these really complex things. And I was like, oh my God. Like, can I make, can it be this easy? You know?
[00:15:13] And. It turns out that it can be, but the way that we are doing this is like some of these campaigns you're literally running at like a dollar or $2 a day. Like
[00:15:24] it, it does not have to be that expensive. The ones that are the most expensive that a lot of people are complaining about the most is like a sales campaign, but that's because they're
[00:15:32] running a sales campaign to cold traffic of people that have never heard from 'em before and they want them to buy a $2,000 coaching program.
[00:15:40] That is not gonna happen. Right. So it's, there's more strategy involved. But no, they definitely don't have to be expensive.
[00:15:47] Caroline: Yeah, I don't, I think that that's also another misconception I had. I just had this idea in my brain that you had to have like thousands of dollars to run Facebook ads. And so that's something I've been exploring too, is like, okay, wait a minute, [00:16:00] if I don't have to spend a ton of money, uh, but I know there's a lot of strategy and stuff involved with that and, and so, okay.
[00:16:07] So we're talking about like, alright, I have a podcast, I have a business I'm interested in in running these Facebook ads. But I hear, I hear this conversation, this underlying theme of like, you have to kind of have things a little bit together. Could you just share some things that people need to think about having in place or maybe refining before they start running Facebook ads?
[00:16:30] Megan: Yeah, so there is the technical side of, you know, you gotta make sure that your whole backend is set up correctly inside of Facebook, so that you have the right pages linked up. You know, you have your ad account created. 'cause we're not talking about boosting posts here. Um, we don't wanna do
[00:16:46] that. We wanna spend money in Ads Manager if we're gonna spend money on this platform. But from a business side, you wanna have, you know. Really great content. You wanna know who you're talking to. You have to know, you have to have your
[00:16:59] [00:17:00] messaging dialed in because a lot of these are going to new cold audiences, right? So we wanna make sure that we're getting the right people that are coming to us.
[00:17:08] You're not for everybody. That is perfectly fine. That's what
[00:17:11] you want. You want to
[00:17:12] be, you know, polarizing and getting the, the right people to you and the wrong people away from you. So having your messaging dialed in, you know, posting consistently, organically. A lot of my clients, like when they're coming to this point in their business, they, things are already working organically and they wanna add some fire to it.
[00:17:31] If you aren't having success with, you know. Uh, converting people or you don't have a way for people to reach you or
[00:17:40] people come to your Instagram and you've got nothing there, like your found, your business foundations aren't good, then adding more traffic to that is not going to help. And that's the
[00:17:51] biggest thing with Facebook ads is like your, it's traffic, it's new people.
[00:17:55] And I always like to equate this to like, if you're trying to get in like to a theme [00:18:00] park or a venue where they have the silver swirly things you have to
[00:18:03] Caroline: Yeah. Yeah.
[00:18:05] Megan: If you walk through those and then there's a wall there or there's nowhere for people to go, it's gonna get backed up and it's just gonna be a bad experience and we don't want that ads
[00:18:15] amplify what's already there and what's already working.
[00:18:18] So I would recommend, like from the social media standpoint, make sure you've got good content. It doesn't have to go viral or anything like that. When I say good content, I mean you know who you're talking to.
[00:18:28] You're resonating with people and you're posting consistently from the email standpoint, like make sure you have a lead magnet that people actually want. Um, and it's working. That's what I always ask people like, well, I don't know what to do, and I'm like, what's working already?
[00:18:41] So think about that and then make sure that you have a way to nurture them once they're on their email list. You don't want them to come and then fall off and disappear and then email them in three months and they're like, who is this unsubscribe? And then
[00:18:54] your podcast too, like make sure that your episodes have calls to action or next steps with you and things that you can [00:19:00] do, because that way there's an opportunity at every entry point for people to take that next step and find out more.
[00:19:07] Caroline: I love that and I really like, I think resonated with me so much. You know what, how you teach this is, it really feels good to put this on top of what I teach as far as podcast strategy. You know, these are the things that I'm telling people to do is to like create a funnel, have really strong call to actions, know exactly who your audience is, and then like once you get all that dialed in.
[00:19:33] Then you can add on the Facebook ads and really start driving traffic. And I just, I love that idea of like, okay, let's get all of this in place and now we can start really just pushing it and getting people to see it.
[00:19:45] Megan: Yep.
[00:19:46] Caroline: I love that
[00:19:47] Megan: that's, that's a a, a big.
[00:19:49] I think mistake that people make where they're just like, oh, well no one's really buying this, so I'm just gonna shove a bunch of traffic to it. And like, you know, statistically, if 1% of people buy, then [00:20:00] like, okay, great ROI. And it just, it doesn't work that way in the world of Facebook ads.
[00:20:05] Caroline: Yeah. You know, can you talk about that for a second too? Like, I would love to hear you, just talk about how, you know, like if your Facebook ads have been successful, especially as a podcaster, it's so hard to measure. Because our, you and I had this whole conversation
[00:20:21] another day. We were talking about Ana podcast analytics and how awful they are.
[00:20:26] . But how are you, like, how are you knowing that people are coming from the ads to your podcast so you can kind of see, okay, is this
[00:20:35] actually working for me?
[00:20:37] Megan: Yeah, so there's a lot of data chasing. And also too, like, because there's multiple pieces working at one time, someone could have come from an ad, gone to the email list and now they're listening to the
[00:20:48] Caroline: Right, right.
[00:20:49] Megan: it, right. So there's, there's a lot of different touch points. , but I am data-driven. I'm a big numbers person, so I always go into the backend of whatever system my clients are using. [00:21:00] And I take a look at the previous 30 days prior to running ads and then the. 30 days after running ads to get an idea of like, have we overall increased? Because typ the typical podcast growth organically, I think month over month is like two or 3%.
[00:21:18] I think when I
[00:21:18] Googled it, and, and you might, you might know better than me.
[00:21:21] Caroline: No, you're about Yeah, that's about right. It's, It's,
[00:21:23] it's hard. it's, really hard these days to get found in the apps.
[00:21:28] The apps are not built for search the way that something like YouTube is,
[00:21:33] and so it is really hard to get in front of. People in the apps. I mean, not to mention the fact that like Apple and Spotify pick who goes on their front pages based on how they feel that day.
[00:21:45] I'm sure somebody is listening to me and they're gonna be like, that's not how it works, Caroline. But I'm pretty sure that's how it works. I just like, I, I have this like vision in my head of like somebody sitting in an office just being like, I like this one. And just like
[00:21:57] dragging it over, you know?[00:22:00]
[00:22:00] Megan: They get promoted today.
[00:22:02] Caroline: Yeah. Yeah. So it, it can feel really frustrating as a podcaster because you're like, I'm putting out this amazing content.
[00:22:10] I'm emailing my list, I'm posting reels on Instagram. Why isn't anybody listening to my podcast? You know, and
[00:22:17] it's, it's because it's, you're right that organic growth is very difficult.
[00:22:22] Megan: Yeah. Yeah. So I try to get a good idea of like where they were previously versus where we are now. And you're never gonna know from data like, oh, John came in this way and then he went here and went here. I mean, you can, in a very elaborate data situation about podcasting. It's much different because the
[00:22:42] data analytics are just awful. so I take a look at the bigger picture, but then I also, you know, will track things through like Google Analytics if someone has their podcast on their website, that helps us know a little bit more about the data. And then I'll, I'll just piecemeal everything together. So if we, if we're [00:23:00] looking at Google Analytics, we're looking at, you know, if they have Buzz Sprout or something like that.
[00:23:04] We're looking at Apple Analytics. 'cause most of. The podcast listeners on. For all of my clients that I've
[00:23:10] worked with, it's been like 90% has been Apple.
[00:23:13] Um, so taking a look at like the Apple podcast data and just getting a good general overview of like, is there growth? Because at the end of the day, that's, that's what matters.
[00:23:24] So if a client right now, like we're growing about, we've grown about 25% in the past month, um, overall of like downloads and things like that. And
[00:23:33] so it's. You know, pretty, pretty substantial, but you're not ever gonna know the exact thing. But you can definitely get a big overview of like, has this had an impact, um, from what, you know, the performance was.
[00:23:49] 'cause generally, most of the clients like that are coming to me have some sort of like, podcast history. They're not brand new, launching their podcast. They've got episodes that are, they might be about a year [00:24:00] old. And so
[00:24:00] we have a good historical data there. But then we also have run ads to like older episodes, and so we know that all those downloads are coming from the ads because that's an episode that hasn't been downloaded for a long time.
[00:24:13] So
[00:24:14] there's, there's a few ways to kind of try to really hone in a little bit better and, and work our way around the terrible backend data of podcasting.
[00:24:26] Caroline: Yeah, and I think too, you know, it's one of those things I, I like what you said, like we're just trying to see overall growth and you know, when you're thinking about, okay, I have a podcast that I want to help bring more. Leads and clients into my business. When you have that like general overall growth, you will generally start to get more like, oh, I, I found you from your podcast, or
[00:24:50] I, I came from the podcast.
[00:24:52] Like those kinds of things. And I always tell people to pay attention to that as well, because it's always a good indicator, like, is this [00:25:00] actually working well?
[00:25:01] You know, do you actually have people coming from the podcast into your business? And so making sure that you are set up to ask those questions, whether that's on a form or in a discovery call or something like that, I think is really key too.
[00:25:15] Because, you know, you'll be surprised. I mean, I. I've had people come to me who weren't on my email list, didn't follow me on Instagram, but just listened to my podcast.
[00:25:24] And then I've had people come to me who didn't even know I had a podcast.
[00:25:27] So, you know, it's like, like you was, like we mentioned all those pieces working together.
[00:25:32] I
[00:25:33] love up.
[00:25:33] Megan: Yeah, and it's, it's, it's compounded, I think the thing with. Advertising and marketing in general is like, people just give up way too soon and they're
[00:25:42] like, oh, I ran this ad for 10 days and, you know, it didn't work or whatever. But it's, it's the compound growth of this whole thing that is, that's the most impactful, because you'll start to see month over month where you'll have more conversations like that if people like, oh, I found your podcast, or, oh, I've just been seeing you [00:26:00] everywhere and like this and that, and it's just,
[00:26:01] that's, that's really the power of it.
[00:26:05] Caroline: Oh my gosh. I'm so glad you said that because the other day I literally, somebody said that to me, they were like, oh, I've been seeing your content. And they were like, it's a good thing. Your stuff's great. And I was like, oh, okay. So like all this. 'cause I was definitely starting to feel that way. I was
[00:26:19] like, oh man, I'm posting everywhere.
[00:26:20] I'm doing all these things. Is anybody seeing it?
[00:26:22] And it does. You're absolutely right. It compounds. That's such, such great advice. I. I'm so excited that we have crossed paths and now I am going to, uh, try and do some Facebook ads myself. And you know, that brings me to, I want you to share the resources you have 'cause you have some pretty amazing things for people who are wanting to dive in.
[00:26:44] Whether they wanna work with you, one-on-one or, or not. So if you could just share how people can take the next step and, get into your trifecta of Facebook ads.
[00:26:53] Megan: Yes. Love it. So we have, um, our newest course, which I'm really excited about, which [00:27:00] teaches this entire trifecta a strategy, um, in course format, but there's also a community component aspect of it where we provide live coaching and q and a and that sort of stuff for. All the Facebook related questions, and that's called the Podcast Audience Amplifier.
[00:27:15] So that's new. We just opened it in the past month and the community is growing and I'm super excited about that. So that is a really good way, um, to get in and start moving into this world of Facebook ads if you're a little bit, uh, scared by that, which I can appreciate. So that's a good place to start.
[00:27:32] And then we also offer, our VIP days, which are. Our main service that we do, where we set up this entire strategy for you, um, launch the ads the next day, teach you how to manage them, what to look for. We provide 30 days of support and then sort of hand the reins off to you. And then there's also the done for you option where we can, totally offload the ad strategy and everything to us, and we will manage it for you.
[00:27:57] So there's a few different ways [00:28:00] depending on, you know, how you wanna step into this world and. How involved you wanna be or how involved you don't wanna be in in it.
[00:28:07] Caroline: Well, thank you so much for coming on. We're gonna make sure all the links are in the show notes. And I definitely recommend everyone go follow you on Instagram as well because you post a lot of really great information there too. So
[00:28:20] just thank you
[00:28:20] so much for sharing your ad wisdom and I'm just, I'm so excited that you've really ch changed my perspective on ads and how they can work for podcasts.
[00:28:29] And so I'm excited to experiment and, and try something new to get some more ears. So that's really exciting.
[00:28:36] Megan: Yeah. Well, thank you so much for having me. I appreciate it, and I'm so glad that our path's connected so yay.
[00:28:41] Caroline: Me too. Yay.
[00:28:43] I really am excited to try Facebook ads in a new way. I have experimented with them and I've had some success in some areas. But not quite. And so I'm really excited to dive into how to use them for my podcast. And I will definitely [00:29:00] keep you posted. And if you are in my membership, I am sure we will be talking about it sometime really soon.
[00:29:06] Be sure to check out the links in the show notes for Meghan's course and for all of her links, I highly recommend following her on Facebook, especially if you want to see cute pictures of her puppy. And I hope you have a wonderful day. I hope this shed some light on Facebook ads and how you can use them. And I'll be back soon with another episode.
